BEAUTY CARE

Plackers unveils limited-edition apple cinnamon flossers

BY DSN STAFF

Plackers is getting into the fall spirit.

The Grand Rapids, Mich.-based company, which specializes in dental flossers, unveiled its new limited-edition apple cinnamon flavored product.

Crafted with sweet apple and spicy cinnamon flavors, the product looks to help provide a cleaning right after a Thanksgiving meal or a round of caramel apples, the company said.

“Our flossers continue to be a fan favorite, and as the No. 1 flosser brand in the United States, we are always challenging ourselves to bring our users fresh and exciting new products,” Don Cumming, global brand director at Plackers, said. “Apple Cinnamon flossers are a great-tasting way to keep your smile looking and feeling confident, whether you’re at home or on the go, for access to healthy teeth throughout the fall season and into the new year.”

Available in Plackers’ new Sure-Zip packaging, which ensures a spill-free experience, the flossers can be found on the company’s website in a 60-count pack that retails for $2.

“As innovators in the dental flosser space, it’s exciting for us to announce this never-been-done seasonally flavored product,” Cumming said. “We saw the opportunity to expand our product line based on continued love for seasonal-themed and flavored products. We look forward to continuing our efforts in creating unique and great-tasting products, so our users will have more ways to confidently smile like everyone’s watching.”

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CoverGirl obtains Leaping Bunny certification

BY DSN STAFF

Coty, the parent company of CoverGirl and several other beauty brands, announced a new partnership with Cruelty Free International that aims to end cosmetic animal testing on a global scale.

As part of this newly announced partnership, the company’s CoverGirl brand has achieved Leaping Bunny certification from Cruelty Free International, which makes the brand the largest makeup brand to be awarded this certification, the companies said.

“Being cruelty free and achieving the Leaping Bunny certification for CoverGirl is the right thing to do, at the right time, in the right way,” Camillo Pane, CEO of Coty, said. “Listening to our consumers, we started this journey with CoverGirl to demonstrate our commitment to this issue by achieving such an ambitious certification at scale. This is consistent with our ambition of growing responsibly by championing open, inclusive and sustainable beauty.”

To achieve this certification, Coty worked with Cruelty Free International to undergo an audit of CoverGirl’s supply chain and ingredients to ensure neither products or ingredients were tested on animals either by Coty or its suppliers.

“Consumers expect brands to be leaders for positive change, so today CoverGirl is taking a stand about making cruelty-free cosmetics a mainstream reality,” Ukonwa Ojo, chief marketing officer at Coty Consumer Beauty, said. “We know we are not alone in wanting a beauty industry that is free from animal cruelty and, working with Cruelty Free International, invite others to join us in turning these conversations into action.”

In addition, Coty also has committed that at least another one of its brands will become certified through the Leaping Bunny program by 2020.

“We are delighted to partner with Coty to end cruel and unnecessary animal testing for cosmetics worldwide and have been impressed with the company’s passionate commitment. The Leaping Bunny certification of CoverGirl marks a new milestone in this area as the largest makeup brand to be certified cruelty free after having met our rigorous criteria,” Michelle Thew, CEO of Cruelty Free International, said. “Importantly, CoverGirl’s certification demonstrates to the world that it is possible to be an accessible and innovative brand without inflicting suffering on animals. We hope today’s announcement encourages more cosmetics companies to do the right thing, listen to public demand and make a commitment to ending animal suffering in the cosmetics industry.”

The Leaping Bunny logo will be featured on all CoverGirl products, which ensures the company’s commitment to being free of animal testing.

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Kiss, Alice + Olivia partner on limited-edition ImPress Manicure collection

BY Gisselle Gaitan

Alice + Olivia is putting a spin on Kiss’ ImPress Press-On Manicure collection.

The beauty brand announced a partnership with the fashion label, which was designed by Stacey Bendet, Alice + Olivia’s CEO and creative director, and features six nail designs.

“Like Alice + Olivia, ImPress is not afraid of bold patterns or vibrant colors. They were the perfect partner to bring my nail art visions to life,” Bendet said. “Nail designs are trending as the ultimate fashion accessory, and the Alice + Olivia x ImPress Press-On Manicure collaboration brings fashion right to your fingertips, with looks from cool casual to total glam. Nails are now the ultimate fashion accessory, and with imPRESS Press-On Manicure, you have the ability to switch up your look in just minutes.”

Alice + Olivia x ImPress Press-On Manicures can be found on ImPress’ website or in select Alice + Olivia retail locations across the nation.

“We initially partnered with the illustrious Stacey Bendet for New York Fashion Week, creating one-of-a-kind nails for her ‘Passport to Wonderland’ themed SS19 presentation,” Annette DeVita-Goldstein, senior vice president of global marketing at Kiss, said. “The collaboration grew into an exclusive nail collection because we strongly believe Bendet’s creative vision and empowering designs are a perfect match for the innovative ImPress brand.”

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