BEAUTY CARE

Philosophy adds skin brightening product to Miracle Worker collection

BY Antoinette Alexander

PHOENIX — Philosophy, which was acquired by the Coty prestige portfolio in 2010, has announced the newest addition to its Miracle Worker collection — the Miracle Worker Miraculous All-Over brightener and dark spot corrector.

The formula features skin brightening technology designed to visibly improve the appearance of skin discoloration associated with age spots, post-acne scarring and sun damage, as it helps even and brighten skin tone to reveal a more uniform complexion.

To coincide with the launch of Miracle Worker Miraculous All-Over brightener and dark spot corrector, Philosophy introduced SeeingSpots.com, a microsite dedicated to educating consumers on causes of skin discoloration and benefits of using the product. It provides clinical results, before and after photos and an interview with dermatologist Dr. Doris Day.

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Winn-Dixie taps into Hispanic influence

BY Michael Johnsen

MIAMI — Winn-Dixie’s latest transformational remodel in Miami is a store of the future with a merengue twist, featuring a strong Hispanic influence.

In addition to bilingual signage, Winn-Dixie incorporates the regional flair with features like a full-service Cuban café replete with such Spanish pastries as empanadas, as well as a wide variety of Hispanic products.

Winn-Dixie’s transformational remodel initiative — which incorporates upscale fresh departments, including produce, deli, meat and seafood — generates between $400 and $500 in sales per sq. ft. versus the typical $300 in sales per sq. ft. generated by a classic Winn-Dixie. Ultimately, Winn-Dixie hopes to institute its transformational format across 60% of its store base, or 290 stores.

To view all of the photos, click here.

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Facebook fans to vote on new Softlips flavor to be sold exclusively at Target

BY Antoinette Alexander

ORCHARD PARK, N.Y. — The Mentholatum Co., which makes Softlips lip care products, is inviting its more than three-quarters of a million Facebook fans to vote on the new flavor that will launch exclusively at Target stores in the spring.
 
In the brand’s Softlips “Flavor Faceoff,” voters can choose from three potential new flavor SKUs: Chocolate Truffle, Cinnamon Hearts and Watermelon. The flavor voted No. 1 will launch at Target.

“We have long appreciated the strong social media presence our consumers have given Softlips, as well as the behind-the-scenes type of fan feedback they have provided us over the last two years, including helping us design our newest product packaging launched just this year,” stated Derek Hills, director of lip care marketing for Softlips at The Mentholatum Co. “Now we want to empower them to pick the next new lip balm flavor that will be available at Target stores, furthering our commitment to the importance we give to our consumers’ voices.”



From Dec. 2 to 15, Softlips Facebook fans can vote in the Softlips “Flavor Faceoff” (one vote per day per person). 

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