Pharmacy supplier community addressing critical needs in Texas, Louisiana
HOUSTON — Retailers serving the communities impacted by Hurricane Harvey aren’t the only consumer groups reaching out to their neighbors, the vendors who stock retail shelves with merchandise are similarly addressing the needs of Texas and Louisiana citizens in the week following the flood-driven devastation left by Hurricane Harvey.
For example, higi leveraged its nationwide retail health station network and its unique technology platform against relief efforts for people impacted by Hurricane Harvey. “This past Tuesday as the storm continued its devastating blow, retail partners hosting 10,000+ stations across the country rallied together with us to immediately begin carrying a Red Cross PSA for donations towards crucial recovery programs,” Jeff Bennett, CEO higi told Drug Store News. “We’re now working regionally with retail partners impacted by the storm to help them restore access to products and services to mitigate serious health issues. Throughout the long recovery ahead, we’ll be using our unique set of in-store and digital assets both nationally and locally to connect victims with the health and wellness resources they need.”
“What we’ve seen happening in Houston and other parts of Texas and Louisiana this week is incredibly distressing, and our hearts and prayers are with all of those who have lost loved ones and those who have been otherwise affected by these tragic circumstances,” stated Richelieu Dennis, founder and CEO of Sundial Brands. “I am encouraged by the countless acts of selflessness, kindness and humanity from people across the country who simply want to be of service in such a critical time. I challenge and implore all of us to maintain this focus and effort beyond the immediate crisis phase and commit to understanding what will be necessary to helping these communities rebuild in a sustainable way – and what role we can each play in their ongoing recovery.”
Following are some of the CPG manufacturers efforts to help those impacted by last week’s hurricane:
- Aurobindo helped supply the Dispensary of Hope, a non-profit pharmaceutical distributor whose mission is to create pathways for donated medicine to reach individuals in need, with needed medicines including heart remedies and antibiotics;
- Similarly, in addition to working with Dispensory of Hope, Dr. Reddy's has also donated medicines including OTC pain relievers and antifungal remedies to Direct Relief, another non-profit health agency that responds to areas struck by natural disasters;
- Teva Pharmaceuticals USA also worked with Direct Relief to respond to the most pressing needs on the ground by supplying Teva products and medicines. At the same time, Teva has offered employees a platform to make a personal donation to the cause, with each donation to be matched by Teva;
- Prior to Hurricane Harvey making landfall, two major pharmacies prepared Texas residents by sending 282,000 recommendations to refill their prescriptions, through the service provider West;
- Surescripts and Allscripts collaborated on providing free access to patient-specific medication history data for pharmacists in Texas and Louisiana for a limited time. The initiative built upon similar efforts in response to previous storms. In 2005, in the wake of Hurricane Katrina, Surescripts participated in a public-private initiative to build an emergency prescription database to provide pharmacies and clinicians access to patients’ prescription histories and allergies online. Allscripts contributed to Katrina relief efforts as well by making the ePrescribe solution available to clinicians caring for patients affected by the disaster;
- J M Smith Corporation and its business units QS/1, Smith Drug Company, Integral Solutions Group, RxMedic Systems, Integra LTC Solutions and Burlington Drug Company all worked together to collect donations and needed supplies for victims of Hurricane Harvey. Upon receiving word from relief organizations regarding the specific supplies needed, employees banded together to collect water, adult diapers and other supplies. Additionally, J M Smith Corporation and the J M Smith Foundation both agreed to match monetary contributions made by employees, effectively tripling the impace contributions will have in the affected areas;
- Sundial Brands’ Sofi Tucker Foundation made an unrestricted cash donation of $50,000 to its humanitarian relief partner Direct Relief, which is currently providing emergency relief efforts on the ground in Houston and surrounding areas, as well as parts of Louisiana. Sundial also announced that it will be donating approximately $160,000 in haircare and skincare products;
- Procter & Gamble’s Tide Loads of Hope Mobile Laundry Unit has been deployed to support relief and recovery efforts in the wake of Hurricane Harvey. Residents can bring clothes (up to two loads per household) to be washed, dried and folded free of charge for those directly impacted by the hurricane;
- AmeriCares and Heart to Heart have both begun distributing 25,000 Johnson & Johnson hygiene kits stocked with soap, shampoo, toothpaste and other personal care items to emergency shelters and aid distribution centers;
- Guy & O'Neill, a manufacturer of household cleaning supplies and personal care products, is donating disinfecting wipes, bath wipes and other personal hygiene products to aid Hurricane Harvey Relief and Recovery. The commercial retail value of the products being sent down there is roughly $200,000;
- SlimFast organized a two-part 80,000 pound donation to aid in the disaster relief effort. SlimFast announced that it will be shipping ready-to-drink meal shakes and 100-calorie snacks. This first full truckload of product is destined for the Houston Food Bank, which will serve those hardest hit by Harvey in the Corpus Christi, Beaumont and Galveston areas. Furthermore, SlimFast will also be donating a second full truckload, delivered with its partner retailers, Walmart and Sam's Club. Those meals and snacks will soon be delivered to the American Red Cross in Houston;
- To ensure patients have continued access to Pfizer medicines, Pfizer has implemented disaster relief protocols at Pfizer RxPathways, a service that connects patients to the Pfizer assistance programs that may be right for them. If a medicine provided through the Pfizer Patient Assistance Program has been destroyed or lost, or patients who are enrolled are unable to reach their doctors’ offices and need their medicine shipped to an alternate location, Pfizer helps deliver those medicines to the patient;
- The Nature’s Bounty Co. has provided almost $500,000 in protein bar and ready-to-drink nutrition beverages to local charities. In addition, The Nature’s Bounty Co. has partnered with its Texas-based retail customers to provide an additional $100,000 in product donations;
- Nearly 100 trucks containing donations of Kellogg's cereal, Pringles, Kellogg's Nutri-Grain bars, Cheez-It crackers and Keebler crackers and cookies are en route to victims and their families. The donation is in addition to the company’s previously announced donation of one million serving donation of cereal and snacks, and a monetary donation of $100,000 from the Kellogg Company Fund;
- The Coca-Cola Foundation has pledged $1 million to the American Red Cross. And the company is matching employee donations, up to $100,000, to the Coca-Cola Employee Disaster Relief Fund, which will go to company associates affected by the storm. The Coca-Cola system has also donated nearly 25,000 cases of water, milk, sports drinks and other beverages to people in the affected areas;
- Bayer is committing $200,000 to relief efforts. It will send half the amount to the American Red Cross and the other half to Direct Relief. The company is also working with its nonprofit partners to determine needs for product donations; and
- Pepsico and its foundation are providing more than $1 million in cash and products to the Red Cross.
Mack IMPACT Forum examines how to thrive in a disrupted world
SAN DIEGO, Calif. — “We all love predictability and feel stress during moments of change and disruption. But the future is about expanding in our intangible leadership skills so we can better manage the changing environment. There has been too much change in too short of time. Tomorrow is all about how you think, not just what you know. We must all expand our capacity. Amazon has disrupted everyone’s journey, and we must change along with it.”
That was the opening challenge issued by Dan Mack, founder of Mack Elevation Forum, at the IMPACT Forum, a one-day event hosted by the organization in August.
The event explored how CPG companies protect and grow traditional retail customer business, and thrive in the digital space. Among the key ideas discussed at the Fourm was a recent insight from Forrester Research that looks at Amazon simultaneously as a sales catalyst, a marketing engine and a competitive threat. “Tomorrow’s best organizations will understand how to co-exist and thrive with Amazon and grow their top traditional retailer partners. It will take new thinking, capabilities, structures and mindsets to achieve this vision,” said Mack.
The event featured four unique voices commenting on new thinking, strategies and philosophies for nurturing a portfolio of digital and conventional retail customers to meet the needs of today’s new consumer.
Bryan Gildenberg, chief knowledge officer, Kantar Retail, talked about the “New World Order” and the global implications of disruptive change.
“Ninety percent of all big brands have lost market share,” Gildenberg said. “By 2020, the average consumer will be spending $2 on non-stuff (intangibles), and $1 on stuff (tangibles). Premium products must deliver a measurable premium benefit. The future is about moving from product to transformational experience. All brands are now in ‘perpetual moments of truth.’ It’s all about moving consumers to conversion.”
Nathan Rigby, VP sales and marketing for One Click Retail, led a discussion on “Best in Class Digital Intelligence.”
“Granular data understanding is vital in uncovering the truth about your digital business,” Rigby said at the start of the presentation. “You may be misled and not even know it. Sales people are removed from the quote process at Amazon. And brands must create thoughtful strategy, structure, and skills to drive Amazon’s success and optimize their conventional retailer business.”
Melissa Burdick of Leigh and Burdick’s e-commerce and Amazon advisory, talked about “Blind Spots in Amazon Partnerships,” shining light and correcting misperceptions about Amazon’s pricing strategy.
“Amazon is a huge magnifying glass,” she said. “They are price-followers and do not set national price strategy. They essentially follow the price dynamic you have created in the national marketplace. Amazon is not the catalyst; the manufacturer creates their own pricing problems.”
Patrick Miller, co-founder of Fly Wheel Digital, discussed “Optimizing the Amazon Ecosystem.” According to Miller, “Amazon is customer-obsessed, long-term oriented, and fueled by innovation,” he said. “And they are dramatically more efficient at buying media than Facebook and Google. Customer experience is their ultimate scorecard; everything runs through this filter.”
“The key for everyone in balancing pricing is to clean up your own mess in the marketplace,” Miller added.
In summation, Mack reminded Forum attendees, “many of the most relevant brands manage a portfolio of distribution streams to meet the customer where they are at in the larger consumer ecosystem. The best retailers and brands are artists, filled with emotion and personality. Speed and experimentation are the new currency. Resource optimization no longer creates competitive advantage. It’s now about creating platforms, brandable services and true value creation that matters to the consumer.”
As an example, Mack shared the philosophy of Jimmy Iovine, music executive, producer and co-creator of Beats by Dre headphones: “I have learned to harness fear. When I start to feel it, I move forward…I took the rearview mirror off my car a long time ago.”
“The most interesting companies embrace the question, ‘what’s next,’” Mack said.
Rimmel London adds James Molloy as global makeup ambassador
NEW YORK — Coty is looking to a rising star makeup artist to represent its Rimmel London brand globally. The company announced recently that James Molloy is the global makeup ambassador for Rimmel London. The brand said that it recognized him as a voice to communicate its edgy and evolving beauty vision to consumers and influencers, and that the partnership was part of its efforts to develop up-and-coming talent that connects with consumers.
“We are extremely excited to be working with James as our new global makeup ambassador for Rimmel,” Coty VP global marketing Rimmel London Montse Passolas said. “James has spent some time abroad, which has given him an impressive and open-minded view on beauty. His connection and understanding of the new digitally savvy modern consumer that embraces different looks based on her ever evolving persona; drove us immediately to James; and if you top that with his genuine warmth as a person and love for make-up like us … sparkles can come out of this partnership.”
Molloy has had his work appear in such fashion and creative publications as Vogue, Harper’s Bazaar, Lula, i-D and 10 Magazine. He has previously served as MAC Cosmetics’ UK senior artist and direct of makeup artistry for the Asia Pacific region. This allowd him to be at the heart of key shows for such designers as Stella McCartney, Moschino Resort and Proenza Schouler. He also established MAC’s artistry training programs and maintained a role in new product development.
“Drawing on his passions for art, fashion and makeup, James will bring his unique creative vision to Rimmel,” Coty VP U.S. marketing for Rimmel London Chandra Coleman said. “We are thrilled to embark on this journey together and can’t wait to see how he will empower and inspire all individuals to express their individuality and edge their look.”
In his role at Rimmel London, Molloy will create innovative, trend-led looks that appeal to both consumers and influencers, bringing his artistry experience to the brand while influencing product innovation and shade development.
“I am truly honored to partner with Rimmel as their new Global Makeup Ambassador,” Molloy said. ”I am so proud to be working with such a strong British brand and am very excited to start working with them on their new image and bringing the London Look to life.”