PFSweb launches DTC e-commerce solution for L’Oréal USA’s Clarisonic
ALLEN, Texas — PFSweb, an international provider of end-to-end e-commerce solutions, has launched a direct-to-consumer e-commerce solution for L’Oréal USA’s Clarisonic brand, the company announced.
With the addition of Clarisonic, PFSweb has increased the number of e-commerce sites it supports for L’Oréal USA to eight. Other brands include em michelle phan, Kiehl’s Since 1851, Giorgio Armani Beauty, Yves St. Laurent and Lancome. PFSweb is providing a direct-to-consumer solution that includes order management, customer care, fraud management, demandware consulting and order fulfillment services.
"We have successfully launched yet another brand in the L’Oréal Luxe portfolio with PFSweb, and continue to be impressed with their ability to support both our strategic and operational initiatives," stated Brigitte King, SVP direct to consumer cusiness of L’Oréal USA. "Clarisonic is a leading brand of transformative luxury skincare in the United States. By utilizing PFSweb’s offering, we expect to further grow the Clarisonic brand presence we have been building in the rapidly expanding direct-to-consumer channel while we focus even more on helping our customers look their best."
Revlon CEO steps down
NEW YORK — Revlon has announced the departure of CEO Alan Ennis to “pursue other interests.” Succeeding Ennis is David Kennedy, who has been elected as vice chairman and interim CEO.
"I’ve greatly enjoyed my tenure at Revlon, and I am proud of the results we have delivered. I believe we’ve laid a strong foundation for continued profitable growth and the ability to reap the full benefits of the impending acquisition of the Colomer Group, including the Revlon Professional business. However, I have come to the decision that it is best for me at this time to pursue other interests,” stated Ennis.
Kennedy is currently vice chairman of the company’s board of directors and served as a senior executive of Revlon from 2002 to 2009, including as president and CEO of Revlon from 2006 to 2009.
Kennedy’s appointment is effective immediately and Revlon anticipates the appointment of his successor in the near term.
"This is an exciting time for Revlon, which has enjoyed impressive growth, profitability and financial results that have enabled the transformative acquisition of the Colomer Group, including the Revlon Professional business (expected to close later this month), and the prior acquisitions of Pure Ice and SinfulColors. We believe David is the perfect choice to guide the company in the interim period through its integration of the Colomer Group, including the Revlon Professional business, and the significant growth and profit opportunities presented by this acquisition. Alan has done a terrific job at Revlon, and we appreciate Alan’s contributions and wish him continued success,” stated Ronald Perelman, chairman of Revlon’s board.
Kennedy joined Revlon in 2002 as EVP and president of Revlon International. In 2006, he was first appointed CFO of Revlon and its wholly owned operating subsidiary, Revlon Consumer Products Corp., and then president and CEO and member of the board of directors. Kennedy resigned as president and CEO in May 2009 and became vice chairman, as well as assuming other senior executive roles with MacAndrews & Forbes Holdings and Scientific Games Corporation. Kennedy’s business career, spanning four decades, also includes several senior management and senior financial positions with Coca-Cola and Coca-Cola affiliates, Columbia Pictures and Ernst & Young.
Study: U.S. leads omnichannel shopping overall, but trails in many categories
NEW YORK — Thirty-seven percent of shoppers in the United States are shopping omnichannel, compared with 29% around the globe, according to a new study.
The study, conducted by GfK, found that consumers are "freely mingling" in-store visits, online product research and other information sources when making purchases. The extent of omnichannel shopping varies by category and country and appears tied to mobile device penetration. The study was based on 8,400 interviews in 14 countries.
"The future of shopping is already in full swing," GfK EVP shopper and retail strategy Alison Chaltas said. "Retailers need to embrace and market to shoppers’ fast-changing habits and preferences, providing a well-calibrated mix of information, service and promotion. It is also essential to have a unified message and brand across platforms."
U.S. consumers are most likely to combine online and in-person sources when buying consumer electronics, toys, clothing and home appliances, but OTC medications, food and beverages and cleaning products show lower levels, with less than 20% of consumers shopping omnichannel in those categories. Meanwhile, China is the leader in beauty and personal care, with 57% of consumers there shopping omnichannel; in that category, the United States is in fifth place, with 31%, tied with Bulgaria and Romania.
Globally, one-third of shoppers report using a mobile phone during a store visit to research prices, while 19% have actually purchased something with a smartphone, and 42% have made a purchase with a tablet, though the role of tablets appears to be mostly in the home.
"The holy grail in this new environment will be creating an integrated and consistent message to shoppers that you are ready to serve them wherever they go — in store, online and along the way," Chaltas said.
Sixty-four percent of U.S. shoppers cited a desire to see and feel products as a reason for choosing in-store shopping, while 63% said they were able to get products sooner. By contrast, 63% said they could save money or save gas money to shopping online.
"We clearly see that brick-and-mortar stores still matter for a variety of items," GfK EVP shopper and retail strategy Joe Beier said. "But the role of stores in the shopping and buying experience is changing dramatically. Retailers need to find new and different ways to draw people in, through value-added services and a truly shopper-centric experience."