BEAUTY CARE

Petal Fresh Superfoods offers dry, dull hair solution

BY DSN STAFF

As part of Petal Fresh’s launch at Target, shoppers can expect to also find the brand’s Superfoods Get Drenched collection.

The brand, which is based in Costa Mesa, Calif., and part of the Bio Creative Labs portfolio, creates products for the hair, bath, body and feet. Each Superfoods blend combines nutrient-dense foods like kale, acai, matcha, gogi berries, and cacao with supplements such as Omega-3s and vitamins B6, C, D, and E along with treatment ingredients including almond, argan and macadamia oils as well as vegan keratin, the company said.

Created as a solution to treat dry and dull hair, the Superfoods Get Drenched line contains coconut milk, vitamin E and almond oil for hydrated, strong and shiny tresses.

In addition, the brand’s products have also been tagged Clean Beauty by Target, and are formulated with organic, vegan and gluten-free ingredients, the company said.

The full collection of Petal Fresh Superfoods for Hair Get Drenched includes:

  • Shampoo, which retails for $8, contains coconut milk, almond oil and vitamin E to hydrate hair, combat scalp sensitivity and reverse the effects of damage;
  • Conditioner, which retails for $8, and looks to detangle, hydrate and leave hair both smooth and strong; and
  • Leave-In Hair Serum, which retails for $9, nourishes, protects and adds shine to hair, and also treats dry, sensitive scalp.

Shoppers can find the products on physical and digital Target shelves, H-E-B, iHerb, as well as the Petal Fresh website.

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