Peach & Lily, Opening Ceremony bring clean beauty to shoppers
Just after announcing that it would be expanding its product reach at Ulta Beauty, Peach & Lily unveiled a brand-new collaboration.
The K-beauty brand is partnering with Opening Ceremony to launch the PeachxCeremony pop-up, which brings 17 winners of the 2019 Best of Korean Beauty Awards to the fashion label’s New York City Soho location.
“While online shopping has its merits, much about the beauty space is about the physical experience from a soothing, moisturizer to a tingley toner. We want to bring that curated, fun, intimate experience through this collaboration to our customers. And we’re particularly excited to be working with Opening Ceremony again as we closely identify with their vision — all items in the store go through an extensive selection process that stays true to the brand’s unique style and values,” found of Peach & Lily, Alicia Yoon said.
PeachxCeremony is part of the beauty brand’s continued effort to introduce its unique formulas to a broader range of consumers, given that the demand for clean beauty products is on the rise, the company said.
“We are happy to be partnering with Alicia and Peach and Lily again at Opening Ceremony,” Bettina Cho, VP of special projects & legal affairs said. “I’ve been a longtime fan of the brand, as well as its in-house line—in fact, Alicia’s Glass Skin Serum is a staple in my daily routine! Introducing the best of this year’s curation of products, all of which are affordable yet luxurious, to our audience is really exciting.”
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