BEAUTY CARE

Pantene sets the stage for better hair days

BY DSN STAFF

Pantene has set its sights on a new mission.

The Cincinnati-based beauty brand, which is part of the Procter & Gamble portfolio, announced the start of its new 14 Day Challenge.

This new initiative aims to help consumers turn their #BadHairDay into a #GreatHairDay in just 14 days.

“Having great hair has the true ability to make women feel like they can rule the world, more than dressing well, having clear skin or wearing good makeup,” Rodrigo Finotti, Pantene’s marketing director said. “As a brand that gives hair inside-out improvements, you can see and feel, we have an obligation to put a stop to bad hair days by giving women a solution that will transform their hair, providing that feeling of joy a great hair day gives.”

Part of the brand’s efforts to help consumers achieve this goal includes two 30-second ads featuring real women who have experienced their own bad hair days and real time response efforts.

In addition, Pantene also has launched the #GreatHairStudio, which is a real-time response hub that’s powered by an army of social responders, who are dedicated to engaging with each #BadHairDay mention on social media.

For 14 days, these individuals will respond to #BadHairDay posts with videos and messages developed in the moment with personalized interactions.

Those wanting to participate in the 14 Day challenge can use the Pantene Hair Advisor to obtain the best regimen for their tresses needs.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
Press ECS to exit
Zoom
BEAUTY CARE

The Vintage Cosmetic launches headbands into Wegmans

BY Gisselle Gaitan

The Vintage Cosmetic is expanding its reach.

The British brand, best known for creating beauty tools with a look inspired by the 1950s, announced that it will launch three new products at Wegmans.

Vintage-inspired headbands, with an added bow, come in in three varieties — Olive, Ava and Dotty — which will be available at the retailer.

The Olive Make-up Headband, featuring a soft polka dot design, and the Ava Make-up Headband, which is made from black and white striped toweling, will be exclusive to Wegmans.

Dotty, which happens to be the brand’s best-selling headband, is made from soft, plush fabric with a fuchsia color, the company said.

“Our Make-up Headbands are perfect for seasonal gifting, and the two Wegmans exclusive Olive and Ava Make-up Headbands make me think of Audrey Hepburn in ‘Breakfast at Tiffany’s’ — they have a classic feel to them, but are also fun and practical at the same time,” Clare Tarry, The Vintage Cosmetic’s co-founder and commercial director, said.

All three headbands feature elasticated bands to ensure one size fits all, while also are comfortable pushing hair out of the user’s face.

The Vintage Cosmetics’ headbands will hit the retailers’ shelves at the end of October.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
Press ECS to exit
Zoom
BEAUTY CARE

Spotlight on: Seasonal skin care

BY DSN STAFF

With summer wrapping up, it’s time to say goodbye to the beach and the heat and welcome the crisp autumn air and changing colors of the leaves.

That also means, for many, it’s time to refresh that beauty routine a bit, which could mean giving hair a little extra TLC, or removing dirt and grime from the face before applying a new layer of foundation. That’s why Drug Store News gathered together a few products that are sure to help refresh and refuel beauty routines for the fall weather ahead.

Urban Skin Rx’s Purifying 2-in-1 Pumpkin Pore Mask
Designed as a nourishing, self-warming, deep-cleansing mask and exfoliating scrub, the product combines minerals and enzymes to improve the appearance of pores, cleanse, hydrate and rejuvenate skin with the perfect for fall pumpkin ingredient. The mask is available at the suggested retail price of $16.99 at select Target stores and online.

Yes To’s Tea Tree Soothing Hair Clay Mask
The mask, which is meant to be used on dry, itchy scalps, is formulated to deep clean hair and scalp, and contains bentonite and kaolin clays to remove buildup and leave tresses feeling smooth, soft and healthy in just 5-to-10 minutes. It can be applied to wet or dry hair and rinsed or shampooed out. The hair clay mask is available at the suggested retail price of $3.99.

Eos’ Berry Blossom Body Lotion
Created to provide skin with a silky finish and healthy feel, the lotion provides 24 hours of moisturization, and is enriched with shea butter, avocado oil and vitamin E. Its nongreasy formula allows for easy application, and it can be found on the shelves of such retailers as Walgreens, CVS Pharmacy and Ulta Beauty at the retail price of $3.99 to $6.49 each.

Smith & Cult’s Blackdrop Charcoal Brightening Primer
Formulated to even and hydrate skin, this black-to-clear primer contains bamboo charcoal, black pearl and vitamin E to prep skin. It also features a patented breathable film technology that immediately tightens and firms skin. The primer is available exclusively at select Ulta Beauty stores and online for $32.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?