BEAUTY CARE

Pantene named Coachella’s official hair care partner

BY Gisselle Gaitan

Procter & Gamble’s Pantene hair care brand was announced as the official hair care partner of the Coachella Valley Music and Arts Festival.

As the music festival’s official partner, Pantene will host an immersive on-site activation between April 12 to 14 and April 19 to 21 in Indio, Calif.

The activation will offer visitors an experience to play, shape and style their looks at Pantene styling stations inspired by the latest #FestivalHair trends.

Attendees also will have the opportunity to sample and purchase the brand’s various products, including those that can give their tresses some major TLC once the festival is over.

“With 20 million people going to music festivals every year and 93% of them using styling products or tools to up their festival look, Pantene saw a great opportunity to enable personal expression to go to the next level,” Ilaria Resta, vice president of hair care for North America at Procter & Gamble, said. “At one of the premier events where music and self-expression are celebrated, we want everyone to be able to reveal their personality through their hair and help them achieve the look they want.”

In addition, Pantene has launched a #FestivalHair capsule collection, which contains such festival and summer hair essentials as dry shampoo, alcohol-free hairspray, an on-the-go frizz iron, the One Step Nourishing Hair Mask and Intense Rescue Shot.

The kit, which comes in a reusable zipper bag, will be available for preorder on Amazon.

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Prell reintroduces its Clean Rinse Conditioner

BY DSN STAFF

Prell is bringing a familiar conditioner back to shelves.

The Denver-based brand, which is part of the Scott’s Liquid Gold portfolio, announced the reintroduction of its Clean Rinse Conditioner.

Featuring the same scent, the conditioner allows for a clean rinse while also catering to other hair needs.

“The reintroduction of Prell Conditioner is another great innovation from the Scott’s Liquid Gold and Neoteric Cosmetics teams. By listening to and working closely with Prell consumers, we understand their needs and product preferences,” president and CEO Mark Goldstein said. “We’ve developed a new, relevant and unique everyday conditioning product that detangles hair without an abundance of residue and heavy moisture.”

The brand’s Clean Rinse Conditioner is formulated for all hair types, infuses moisture, promotes antistatic, detangles tresses without buildup, leaves hair manageable and cleans gently for everyday use, the company said.

The conditioner, which also pairs well with Prell’s Classic Clean Shampoo, can be found on retail shelves throughout January, as well as online.

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Neutrogena unveils personalized 3D-printed sheet masks

BY DSN STAFF

Neutrogena has unveiled its latest entry in the personalized skin care category — the Neutrogena MaskiD.

The patent-pending 3-D printed sheet mask is powered by data and allows for potent skin care ingredients by creating a physical barrier that locks them in and maximizes efficacy, the company said.

“Women who embraced our Neutrogena Skin 360 personal skin analysis tool told us how excited they were to finally understand the unique aspects of their own skin — and they told us they want more,” Sebastien Guillon, global president of beauty at Johnson & Johnson Consumer, said. “They wish they could find personalized skin care solutions that address their skin’s unique needs, and we believe that sheet masks are the perfect opportunity to deliver on this unmet need.”

Personalization with the MaskiD first occurs with the shape of the mask. By using a smartphone 3-D camera, users can snap a selfie to create a multidimensional map of the face with the exact measurements of their nose, space between the eyes, lips and other characteristics, the company said.

Then, with personalized data from the Neutrogena Skin 360, the system analyzes skins needs, makes recommendations for what ingredients wil be most beneficial, and then uses a 3-D printing process to create the hydrogel masks.

“Neutrogena is already globally recognized for delivering topical skin care solutions at the nexus of science and technology,” Michael Southall, global R&D lead at Johnson & Johnson Consumer, said. “Neutrogena MaskiD marks one step towards a new model of product development where we find innovative uses for the latest technology, such as digital imaging, skin analysis and 3-D printing to give consumers new ways to achieve their best skin ever.”

The Neutrogena MaskiD will be sold exclusively on the brand’s website to customers in the United States beginning in the third quarter of 2019. Consumers can now sign up to join the waiting list.

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