BEAUTY CARE

Ouai revamps hair, unveils new launch

BY Gisselle Gaitan

Ouai, the line created by Jen Atkin, hairstylist to celebrities such as Kim Kardashian-West, Katy Perry, Jessica Alba and Jennifer Lopez among others has added a new product to its portfolio. The hair care brand announced that it has updated its Smooth Spray with a new name and formulation. The multi-tasking, leave-in hair mist, with thermal protection, is now known as the Leave In Conditioner.

Ouai’s latest launch conditions, detangles and leaves hair smooth, shiny and manageable while taming flyaways and nourishing tresses dry ends. The Leave In Conditioner is formulated with:

  • An amino acid blend to strengthen and fortify hair structure.
  • Tamarind Seed Extract which is the natural equivalent to Hyaluronic Acid and promotes hydration while supplying a moisture barrier for hair.
  • Panthenol and Vitamin E which hydrate, condition and protect tresses against future breakage.
  • Hydrolyzed Proteins that protect against damage heat styling may cause.

Ouai’s Leave In Conditioner contains notes of bergamot, Italian lemon, Rose De Mai, magnolia, lily, blackberry, violet, cedar-wood, amber, patchouli, sandalwood, and white musk. This latest launch can be purchased on Ouai’s website and at Sephora for the suggested retail price of $26 for a 4.7 fl-oz. bottle.

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