BEAUTY CARE

Ouai revamps hair, unveils new launch

BY Gisselle Gaitan

Ouai, the line created by Jen Atkin, hairstylist to celebrities such as Kim Kardashian-West, Katy Perry, Jessica Alba and Jennifer Lopez among others has added a new product to its portfolio. The hair care brand announced that it has updated its Smooth Spray with a new name and formulation. The multi-tasking, leave-in hair mist, with thermal protection, is now known as the Leave In Conditioner.

Ouai’s latest launch conditions, detangles and leaves hair smooth, shiny and manageable while taming flyaways and nourishing tresses dry ends. The Leave In Conditioner is formulated with:

  • An amino acid blend to strengthen and fortify hair structure.
  • Tamarind Seed Extract which is the natural equivalent to Hyaluronic Acid and promotes hydration while supplying a moisture barrier for hair.
  • Panthenol and Vitamin E which hydrate, condition and protect tresses against future breakage.
  • Hydrolyzed Proteins that protect against damage heat styling may cause.

Ouai’s Leave In Conditioner contains notes of bergamot, Italian lemon, Rose De Mai, magnolia, lily, blackberry, violet, cedar-wood, amber, patchouli, sandalwood, and white musk. This latest launch can be purchased on Ouai’s website and at Sephora for the suggested retail price of $26 for a 4.7 fl-oz. bottle.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Crop Naturals, Creative Research Labs win DSN/ECRM Buyers’ Choice Awards

BY Seth Mendelson

Crop Naturals won the Drug Store News/ECRM Buyers’ Choice Award for its cosmetics and skin care lines during ECRM’s recent Cosmetics, Fragrance & Bath EPPS. Creative Research Labs won for its Jesse’s Girl liquid gloss.

The two companies were selected from dozens of entries in the award program, samples of which were displayed in the ECRM hospitality area during the EPPS meetings. Buyers cast their votes based on product innovation and packaging.

Victoria, Australia-based Crop Natural’s line of cosmetics and skin care products is based on the company’s belief that all skin is naturally beautiful and is best treated that way. The products use dermatologically tested and approved formulations, and certified organic and naturally-derived ingredients that are not tested on animals or harmful in any way, along with sustainable packaging and manufacturing processes.

The Crop Natural team has decades of combined experience in research, product development and design, and have devoted themselves to developing premium, high performing, natural products that deliver on their promise and reveal truly healthy skin.

Oxford, N.C.-based Creative Research Labs has developed the Jesse’s Girl brand to appeal to the fashion-forward but budget-conscious millennial market with top-quality, on-trend products free of high-end price tags. Its focus on social media through such platforms as Facebook and Instagram has boosted the brand’s appeal with millennial shoppers, according to the company.

The Jesse’s Girl line of GlowStix holographic lip glosses employ liquid crystal technology combined with holographic effects to create a product that not only looks unique in the package, but also is developed to be stunning when worn alone or in combination with other lip colors as a base. The expanded GlowStix line includes six new colors and retails for $9.95 each.

“Crop Naturals and Creative Research Labs are two examples of the suppliers developing innovative products that help retailers build unique assortments that differentiate their stores in the market,” said Lisa Carrillo, senior vice president of beauty Care, at ECRM. “We congratulate them on winning the Buyers Choice Awards.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Avon appoints new CEO

BY Gisselle Gaitan

Avon has announced that a new chief executive officer will be joining its team, effective immediately. Jan Zijderveld will be taking over the role, succeeding Sheri McCoy who announced intentions to retire from the company and its board. Aside from becoming the new CEO, Zijderveld also will serve as a member of the London-based company’s board of directors.

“On behalf of the Board of Directors, we are delighted to welcome Jan to Avon, who we unanimously appointed from a very strong list of seasoned global executives,” Chan Galbato, chairman of the board of directors of Avon said. “With his 30-year track record as a proven global leader, Jan has driven profitable growth in large, multi-channel, complex consumer businesses across emerging, developing and developed markets.”

Zijderveld previously spent 30 years with Unilever, where he was a member of the company’s executive committee, served as president of the $14 billion European business, and the executive vice president in South East Asia and Australasia. Prior to that, Jan was the CEO of Unilever, Middle East and Africa where he was able to refocus the brand’s food and personal care portfolio by creating dedicated modern and traditional trade channels to meet the needs of the changing marketplace.

“I am thrilled to be joining Avon at such an important chapter in the Company’s turnaround. I strongly believe in the opportunity and relevance of direct selling for today’s representatives and consumers. Avon is an iconic brand with an incredible global footprint as the world’s leading direct selling beauty company, operating in the attractive and growing beauty category,” Zijderveld said.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?