BEAUTY CARE

OPI debuts new “Color is the Answer” mural

BY DSN STAFF

As part of its continued “Color is the Answer” community initiative, OPI partnered with muralist Kent Yoshimura.

Together, the two unveiled a new piece at a space in Los Angeles’ Little Tokyo community, which aims to embrace the power, and how it has the ability to inspire transformation and inspiration, the beauty brand said.

Titled “Through the Blossom,” Yoshimura’s mural blends together Little Tokyo’s past and present with color and nuances from traditional Japanese folklore.

“In this piece, I wanted to explore something that, I hope, will be appreciated beyond our community,” Yoshimura said. “I want the vibrant colors, along with the imagery of hope, legacy and various inspirations from ancient Japanese heritage to become embedded into LA as a whole.”

Through each of its “Color is the Answer” or CIA initiatives, OPI looks to also include a color for change element and find a way to harness the power of color to create a positive impact.

“To celebrate the launch of the new Tokyo collection, we decided to focus on Little Tokyo, a historically important area of Los Angeles that has been the center of Japanese-American culture, and lately has seen a surge in new business, new building and community revitalization,” OPI co-founder and brand ambassador, Suzi Weiss-Fischmann said. “The goal of Color is the Answer is to show that color is even bigger than expression; it has the potential to transform you and others around you – even the world around you. We’re excited to do just that with the help of Kent Yoshimura, whose talent in expressing color is a perfect fit for OPI.”

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