BEAUTY CARE

No7 unveils addition to targeted skin care solutions line

BY DSN STAFF

No7 is finally unveiling the first product in its new No7 Laboratories lineup of targeted skin care solutions.

The new No7 Laboratories Line Correcting Booster Serum looks to reduce the appearance of wrinkles by up to five years in as little as 12 weeks, according to a clinical study the company conducted on 31 women.

“No7 Laboratories Line Correcting Booster Serum is the first innovation launched under the No7 Laboratories brand, a new type of skin care, benefiting from No7 deep expertise, that pushes the boundaries of efficacy to deliver results that rival professional grade treatments,” Hilary Hutcheson, U.S. senior marketing director at No7, said. “We’re thrilled to introduce this ground-breaking innovation in the United States. This new serum generated a 17,000-person waitlist when it launched in the U.K., and we anticipate similar excitement here in the United States.”

Containing the brand’s most concentrated age-defying solution, the product also features No7’s anti-wrinkle peptide technology and higher concentrations of matrixyl 3000 plus, which helps skin recover such components as elastic fibrillin, the company said.

No7 Laboratories Line Correcting Booster Serum retails for $41.99 and will be available exclusively on Walgreens’ website in October before hitting the retailer’s shelves on Nov. 4.

In addition, the serum will hit Target and Ulta Beauty shelves in 2019.

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Colgate, Debra Messing join forces on new campaign

BY DSN STAFF

Colgate Optic White is teaming up with actress Debra Messing on a new campaign aimed towards empowering consumers.

Messing will dish on how she’s been able to stay energized, fit and glowing throughout her career, while also sharing insights on how she juggles motherhood, career, health and a beauty routine.

“Debra Messing has an iconic white smile that she’s shared with fans throughout the years,” Bill Van de Graaf, vice president and general manager of North America oral care marketing at Colgate-Palmolive, said. “We’re happy to have Debra as part of the Colgate family and be a true testimonial to how well the Optic White products work.”

A few of Messing’s tips include staying hydrated, eating clean, using beauty products that work, less is more when it comes to makeup, and embracing yourself.

“I’m so happy with where I am in my life, and it’s more important than ever for me to continue to take care of my health — from the food I put into my body to the beauty products that really work for me,” Messing said. “One of my go-to and trusted products is Colgate Optic White, especially High Impact White because it has hydrogen peroxide, the key ingredient to deeply whiten my teeth. I’ve been using it for years and it really works!”

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Art of Sport caters to athletes’ skin care needs

BY DSN STAFF

Art of Sport is making its debut with some major star power.

The brand, which was founded by Matthias Metternich, was created to address the skin care needs of athletes.

Developed with the help of leading skin care scientists and insight from its athlete partners, the Los Angeles-based line features everything from deodorant and body wash to sunscreen.

“Everything from what athletes wear and consume to how they recover has continued to evolve,” Metternich, said. “We didn’t see anyone transferring that same level of innovation and consideration into what athletes apply on their skin. By working with the best scientists and best athletes, we’ve created body and skin care products that can keep up with the performance needs of athletes at all levels.”

In addition to Metternich, NBA champion and Academy Award winner Kobe Bryant joined the team as a founding partner. He will advise on all aspects of the business with a focus on brand-building and storytelling.

In addition to Bryant, Art of Sport also partnered with 2016 World Series champion Javier Báez, professional surfer Sage Erickson, NBA MVP James Harden, champion motocross and supercross racer Ken Roczen, X-Games gold medalist Ryan Sheckler, and NFL wide receiver Juju Smith-Schuster.

The brand’s complete lineup, which is made without aluminum, parabens, PABA, alcohol, talc, petrolatum or oil, includes:

  • Deodorant, which goes on clear and contains motion-activated odor-blocking technology, made with matcha and arrowroot;
  • Antiperspirant, which also is motion and odor activated with sweat blocking technology. It features an anti-stain formula and is made with matcha and arrowroot;
  • Hair + Body Wash: 2-in-1 cleanses, moisturizes and hydrates. It contains aloe vera, tea tree oil and roseroot as ingredients;
  • The Body Bar made with activated charcoal, shea butter and tea tree oil; and
  • Skin Armor Sunscreen SPF 50 Lotion hydrates and protects skin. It also provides 80 minutes of water resistance and also has a reef-friendly formula.

All of Art of Sport’s products come in three scents — compete, which contains notes of citrus, green pear and spring leaves; rise, which features cedar, orange and vanilla scents; and challenge, which has fir needle, basil and sandalwood notes.

“An athlete, at any level, is always focused on how to improve,” Bryant said. “With Art of Sport, the goal is simple — provide innovative body care products designed for sports performance. We brought together the best minds in skin care to develop products that allow athletes to stay focused on competition.”

Products range from $8.95 to $13.95 and can be found on the company’s website, as well as Amazon.

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