BEAUTY CARE

Nielsen expands Connected Partner Program

BY Michael Johnsen

NEW YORK  — Since the inaugural launch of the Nielsen Connected Partner Program, Nielsen has shown early success with its open ecosystem of third-party partners. On Thursday, Nielsen announced an expansion of its Connected Partner Program member roster to include retail-focused companies such as: 1010data, ciValue, Neogrid, Clear Demand, and RangeMe.

"As retailers navigate this new retail world, we believe that collaboration is a crucial component to omnichannel success," stated Chris Morley, president of Nielsen, U.S. Buy. "Our connected partner approach enables a higher level of teamwork and collaboration. We are encouraging connections – not just connecting data, but connecting teams, vendors and media agencies to bring true open source to the retail industry."

Big data analytics company 1010data enables retailers and manufacturers to ask and answer any question of their data, while ciValue helps retailers drive customer loyalty by allowing them to personalize marketing and promotions down to the customer. New connected partner, RangeMe supports yet another retailer challenge: new product discovery.

The Nielsen Connected Partner Program is an industry first, Nielsen noted, offering an open ecosystem for companies servicing the retail and CPG industry. By opening up data pipelines, partner companies and Nielsen clients can find each other and collaborate in an open data ecosystem, removing the most common and burdensome barriers to connecting applications and data sets at scale. With Nielsen's data as the DNA of this program, Nielsen clients and partners will harness more efficient and accurate analytics that drive better industry results from all angles.

"By integrating Nielsen data into the 1010data Insights Platform, retailers – and manufacturers – can supercharge their analytics," said Sandy Steier, CEO 1010data. "With a unified view across their business of all of their own data and Nielsen data, retailers and manufacturers can harness one another's expertise to find buried insights, high-level trends and opportunities for business improvements."

These partners join a list of 13 companies that are already a part of the Nielsen Connected Partner Program. Those partners are: Applied Predictive Technology, Chuze, BasketSavings, Destini, Eversight, Evolita, MarketTrack, MediaFly, Pathformance, PivotStream, Prevedere, ShopAdvisor and TABS Analytics.
 

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Following Rite Aid deal, Walgreens will focus on patient care and beauty

BY Michael Johnsen

SAN FRANCISCO  — Two things will happen when, as many reports are suggesting, the merger between Walgreens Boots Alliance and Rite Aid is approved within the next week. Walgreens will bring to bear an augmented value to its health partners through a significantly greater market penetration. And that same national market heft will benefit the Chicagoland retailer as it breathes a little pizzazz back into its beauty offerings.

The new Walgreens network will total some 11,857 U.S. locations, which will be almost 25% larger than the store base of its nearest competitor CVS Health.

That larger store base means the partnerships Walgreens has forged with PBMs, including partnerships with Prime Therapeutics and Express Scripts, will be multiplied across a greater pharmacy network that extends into areas where the present penetration of Walgreens' existing store base is not optimal, executives told analysts at the 35th Annual J.P. Morgan Healthcare Conference during a "fireside chat" Wednesday morning.

"That's going to be very important in the future. It is important today but even more important in the future," said Alex Gourlay, Walgreens Boots Alliance co-COO. "It gives us a truly national network where we're able to offer national players, as well as local players, access to a chain of pharmacies."

"What [Rite Aid] brings to us is a better platform to develop our future strategy because we are relatively weak in the Northeast and the Southwest,” added Stefano Pessina, executive vice chairman and CEO Walgreens Boots Alliance. “The integration of the two networks, of the two companies, will create substantial synergies [on the] organizational side of the business but also procurement side of the business."

But it’s not just health, Pessina and Gourlay noted. Once the Rite Aid deal is in the books, the new retail entity will be looking to re-invent the beauty experience at retail, challenging the popularity of specialty beauty outlets like Sephora and Ulta Beauty with a retail store base that can plug into a much larger consumer base.  

“One of the reasons we did the merger between Boots Alliance and Walgreens is we could see very clearly that the [beauty] market was changing in the U.S.,” Pessina said. “People needed to have better access to health and beauty, and particularly to beauty,” he said. “Unfortunately, after the merger we didn’t react as quickly as we could have reacted … so now we are trying to catch up."

Pessina noted that the current model of department store beauty destinations is dated, which has given rise to outlets like Sephora and Ulta. “But the penetration that we can have everywhere in the country is much bigger, so over time we can play an important [role] in this industry because there will be a need for it, a need to bring beauty closer to the customers,” Pessina said.

And, it’s not like Walgreens will be starting from scratch with its acquired Rite Aid store base, Gourlay added. “The Rite Aid team [has] done a good job under the circumstances to take the business to where they’ve got it,” he said. “They’ve done some nice work on their front-of-store formats and they have also become a very efficient business, using working capital very well.”

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Dove celebrates 60th anniversary with limited-edition bar and video

BY Brian Berk

ENGLEWOOD CLIFFS, N.J. — Unilever is celebrating the 6oth anniversary of its Dove brand with the release of a limited-edition 60th anniversary beauty bar and retrospective video as part of its Dove Celebrates 60 Years of Care campaign.

As part of its campaign, Dove will celebrate women redefining beauty during the past six decades.

"Women have always been our inspiration. Since we launched the Dove Beauty Bar in 1957, we have been wholly committed to providing superior care to all women and to showing real women and real beauty in our advertising from the start," said Nick Soukas, VP of Marketing for Dove. "Together with generations of women, Dove has helped widen the definition of beauty, but there's always more work to be done. We remain committed to redefining beauty, challenging stereotypes, and celebrating what makes women unique for the next 60 years. We hope women everywhere will continue to #RaisetheBeautyBar with us by sharing on social media how they will redefine beauty."

For a limited time in January and February, the Dove bar will be engraved with the word "Care" to symbolize the superior care Dove has provided women over the past 60 years, which will be available at drug stores.

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