BEAUTY CARE

Nielsen, Beiersdorf expand analytic relationship

BY DSN STAFF

Nielsen and Beiersdorf have renewed their analytic relationship.

Together, the two companies look to continue to expand the health and beauty spaces by including cutting-edge analytics and technology, the companies said.

Through this agreement, the beauty company also became the first to engage with the Nielsen Connect technology platform.

“Nielsen has been a trusted and valued partner of the Beiersdorf U.S. business for many years, delivering quality data services that are meaningful to our business in an informed and responsive manner,” Rodney Waights, the vice president of shopper and customer marketing at Beiersdorf U.S., said. “The adoption of Nielsen Connect is already underway. We believe it will simplify access to data, improve the speed and ability to generate real insights and enable us to be more agile in our decision-making.”

Since 2008, Nielsen has helped Beiersdof make its way through the health and beauty landscape through expanded market coverage, amplified services around omnichannel measurement, agile analytics and continued insight into the changing consumer landscape.

In addition, the company will continue to deliver data across the beauty company’s portfolio, inclusive of Nivea, Eucerin and Aquaphor.

“Beiersdorf U.S. is setting a new standard in the world of skin care by showing the industry how to embrace new technology and joining a growing roster of companies who are leaning into Nielsen Connect, Laura McCullough, the executive vice president of U. S. customer development at Nielsen, said. “We are looking forward to supporting the company’s future growth as they continue to win through strong retailer collaboration and consumer centricity. Equipped with speed and enhanced data visualization, analytic tools, Beiersdorf U.S. will have a clear view into what’s happening in the beauty market, why and what’s next.”

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