BEAUTY CARE

Naturally Serious brings its line exclusively to Sephora

BY Gisselle Gaitan

Naturally Serious is bringing its line of clean and ethically made products exclusively to Sephora shelves.

The brand, which uses cutting-edge technology and naturally derived ingredients, announced that its products would be available first on the beauty retailer’s website, then hit physical store shelves in select locations on Aug. 24.

“We are who say we are. Naturally Serious checks every box and is cleanly and ethically developed,” June Jacobs, the CEO of Naturally Serious, said. “Our target consumers are skin-conscious, socially responsible and results driven — and demand the same from their skin care products. As such, we are thrilled to have Sephora as our exclusive retail partner, and at launch will be included in their Clean at Sephora offering.”

Naturally Serious’ seven debut products are free of such banned, ambiguous and debatable ingredients as parabens, phthalates, preservatives, PEG, formaldehyde, petrolatum, mineral oil, sulfates, silicones, drying alcohols, artificial colors and fragrances.

Each of the brand’s multi-action formulas contain a patented, clinically tested, anti-pollution blend of six antioxidants — pomegranate, goji berry, grape seed, green tea, red tea and white tea — that are used to combat signs of aging and skin damage caused by UV rays, pollution, free radicals and other environmental aggressors, the company said.

“When we set out to develop this brand, we found that most skin care fell into one of two categories: natural or clinical,” Rochelle Jacobs, managing director of Naturally Serious, said. “We wanted to create something unique at the intersection of both that was still approachable and affordable. We’re thrilled to be included in Sephora’s new clean category to make shopping for clinical and natural products that much easier.”

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Revlon, Juicy Couture’s new fragrance says Oui

BY Gisselle Gaitan

Juicy Couture and Revlon may just have the perfect scent for those stuck in a fragrance rut.

The two companies unveiled the Los Angeles-based fashion brand’s latest perfume, Oui.

Brand ambassadors Devon Windsor, India Graham, Gizele Oliveira and Luping Wang appear in the pop-art-esque campaign, which was shot by photographer, director and illustrator Quentin Jones.

The scent contains notes of watermelon accord and acai tea accord, that are balanced with pear, wild tuberose, jasmine buds absolute and dewy honeysuckle. Also included are amber resins, musks and techno woods accord.

Juicy Couture’s Oui bottle is designed in a decanter-style shape and contains a soft pink and fiery red-orange color combination. The fragrance can currently be purchased at Macy’s and Ulta Beauty.

Further information on the fragrance can be found on the company’s website or social media channels.

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L’Oréal looks to buy La Roche-Posay thermal station

BY Gisselle Gaitan

L’Oréal is looking to buy all of the parent company of La Roche-Posay, submitting an offer to acquire the totality of the shares of Holding STRP (Société des Thermes de La Roche-Posay). The company said that the offer project foresees the prior carve out of the hotel business to the current shareholders of Holding STRP and the attribution of exclusive negotiation rights to L’Oréal.

“This acquisition project will enable us to sustain and reinforce the dermatologic position of La Roche-Posay by developing the existing indications and making the thermal station a flagship for the brand,” Laetitia Toupet, international general manager of La Roche-Posay, said.

Founded in 1921, the Société des Thermes de La Roche-Posay became the first thermal station in Europe exclusively dedicated to the treating of dermatological diseases. It is currently recommended by over 90,000 dermatologists worldwide, and in 2017 generated sales of more than €3.6 million, the company said.

The beauty brand’s products are formulated with thermal water, and its key ingredients include lipikar for dry skin, anthélios for photoprotection, effaclar for acne, toléerane for sensitive skin and cicaplast for skin repair.

L’Oréal said its offer for the acquisition has been submitted for consultation to employee representatives and should be completed in the following months.

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