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BEAUTY CARE

Miss Spa’s exfoliator, peel-off masks prep skin for spring

BY Gisselle Gaitan

Continuing its mission to bring the best skin care to consumer’s doorsteps, Miss Spa has unveiled several new products that will tackle all skin concerns.

The brand’s Pro Series line features three new products — Orange Peel Peel-Off Mask, Himalayan Salt Exfoliating Scrub and the Lift and Firm Silver Peel-Off Mask — that hydrate, exfoliate and brighten skin.

“We made the Miss Spa Orange Peel-Off Mask, the Lift and Firm Silver Peel-Off Mask and the Himalayan Salt Exfoliating Scrub in multi-use, resealable packages so they can travel with you. So many people have raved at how convenient the multi-use pack is to throw in their gym bag or weekend bag, and they don’t have to worry about the product getting everywhere,” Lisa Ashcraft, president of Miss Spa, said. “Miss Spa is driven to find skin care solutions across the board. Not only do these masks deliver noticeable and immediate results, but they’re packaged to fit the lifestyles of busy, on-the-go women. And it’s all done at an excellent price point!”

Miss Spa’s Orange Peel Peel-Off mask deep cleans pores, removes impurities and brightens skin. The Himalayan Salt exfoliating Scrub cleans pores, exfoliates the dull surface of the skin and keeps skin hydrated. Lastly, the Life and Firm Silver Peel-Off Mask contains glow-boosting mica to hydrate skin, and tones while also nourishing skin.

“Whether it’s using Vitamin C to pull bacteria away from your face or mica to leave your skin glowing, the Miss Spa team gathers the highest-quality ingredients from around the world and pairs them with science to deliver visible signs of improvement,” Ashcraft said. “There is so much confusion in the beauty industry. Many brands list ingredients but don’t actually say what they do. Our packages clearly say what the product is and how it’s going to help your skin.”

Miss Spa’s Orange Peel Peel-Off Mask, Lift and Firm Silver Peel-Off Mask and Himalayan Salt Exfoliating Scrub retail for $7 each and can be found at Ulta Beauty shelves or on the company’s website.

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L’Oréal Paris taps Amber Heard as new global spokesperson

BY Gisselle Gaitan

Fresh off wrapping up her role as Queen of Atlantis, Mera in both the Justice League and upcoming Aquaman film, Amber Heard has taken up a new role with L’Oréal Paris.

The Paris-based company has announced that the actress will be serving as its new global spokesperson, making her first appearance on behalf of the brand at the Cannes Film Festival 2018.

“I have always loved the fun of beauty and the power of transformation,” Amber Heard said. “To become a spokesperson for this dynamic, world-loved beauty brand that’s been telling women we’re worth it since before I was born, and to join the L’Oréal Paris family of changemakers is such an honor. I feel like these women — my fellow ambassadors — represent a voice, a power, a movement, an opinion.”

At Cannes, Heard will star in the “Worth It Show,” a talk show — inspired by one of the most-recognizable slogans — that will honor women in cinema, beauty and beyond.

“One of a new generation of actresses rewriting the script when it comes to having a voice in the world, the energy Amber Heard brings to her philanthropy, to her advocacy and to her performances make her a powerful ambassador for L’Oréal Paris as we take ‘Because I’m Worth It’ beauty into 2018,” Pierre-Emmanuel Angeloglou, L’Oréal Paris Global President, said.

Heard is a strong campaigner for equality in Hollywood, an outspoken advocate for women’s, children’s and LGBTQ rights and a believer in the healing power of art. She is a member of The Art of Elysium, and as part of the 70th anniversary of the Universal Declaration of Human Rights will be joining forces with the UN Human Rights Office.

“Over the years I’ve always thought to not just be an actor, but to use my voice as a platform for good to make the world a slightly, slightly better place and empower women the best that I can,” Heard said.

Next up, Heard will be sharing the screen with Elizabeth Moss in “Her Smell” and in the romantic thriller “Run Away With Me.”

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Schwarzkopf wants users to feel the ‘Bliss of Gliss’

BY Gisselle Gaitan

Schwarzkopf is encouraging users to wash away hair damage and feel the “Bliss of Gliss.”

The Stamford, Conn.-based company’s new campaign was inspired by real, personal experiences of navigating the stress and insecurities of damaged hair. It encourages women across the country to unite and discuss their mutual desire for strong, resilient tresses.

Focusing on the journey of four women, the campaign follows Abby Smith, a Utah native and mother of four, international fashion mogul Shopper Mandy, travel blogger Caitlin Coving and West Coast beauty expert Lizzy Gutierrez. Each tells a narrative on how they each achieved their own “Bliss of Gliss” after using he Hair-Identical Keratin, which solved their targeted concerns such as color protection, hydration, long-lasting volume and nourishment.

“We are taking influencers to the next level by casting them as talent in all our communication touchpoints and leveraging the latest digital capabilities,” Manuela Emmrich, marketing director of hair care and styling, said. “Hair repair means different things to different people so our influencers will share their own personal story of hair damage and repair in a relatable way.”

Schwarzkopf’s Gliss Hair Repair collection includes the Ulta Moisture, Color Guard, Ultimate Repair, Oil Nutritive, Extra Volume Collagen Complex, and Fiber Therapy lines.

All products are available for purchase in mass, drug and grocery stores nationwide for the suggested retail prices of $5.94 to $6.94.

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