BEAUTY CARE

Markwins to acquire Bonne Bell, Lip Smacker brands

BY Antoinette Alexander

 

CITY OF INDUSTRY, Calif. and WESTLAKE, Ohio — Markwins has entered into an agreement to acquire from Aspire Brands the Bonne Bell and Lip Smacker assets.

Financial terms of the deal were not disclosed. Markwins and Aspire Brands have agreed to aim to close the deal in February.

"Markwins has a proven track record of creating excitement and bringing innovation to the cosmetic category," stated Jess "Buddy" Bell, Jr., founder of Aspire Brands. "They will bring the same excitement and innovation to the Lip Smacker and Bonne Bell brands. I am excited about the future of the Lip Smacker and Bonne Bell brands under Markwins ownership."

This marks Markwins third major acquisition in a dozen years. It acquired AM Cosmetics in 2003 and Physicians Formula in 2012.

With the Bonne Bell and Lip Smackers acquisition, Markwins adds the youth consumer. Together with existing "masstige" brand Physicians Formula, entry-point brand wet n wild, ethnic brand Black Radiance, brands under the Markwins umbrella cater to beauty consumers of all demographics, inclusive of age, ethnicity, lifestyle and preference.

"The synergies of adding another mass beauty brand, focused in color cosmetics, fits wonderfully into Markwins' current global operations," said Bill George, president and COO of Markwins Beauty Products. "Bonne Bell and Lip Smacker add new consumers to our growing portfolio without any consumer cannibalization or crossover."

"For Markwins, Bonne Bell and Lip Smacker will undoubtedly reach a new consumer and enhance our retail relationships," added Eric Chen, CEO of Markwins. "But on a personal level, Markwins' brands have always aimed to connect with consumers in an intimate way. Bonne Bell is an industry icon, with a rich history dating back 87 years and with 94% consumer recognition. These numbers are staggering in our business, but the smiles the name alone brings to the faces of the consumers are much more impactful."
 

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L’Oréal Professionnel taps actress Eva Green as international spokeswoman

BY Antoinette Alexander

NEW YORK — L'Oréal Professionnel has announced that Eva Green — Bond girl in Casino Royale, heroin of the new TV series “Penny Dreadful” and star of the next film by Tim Burton, “Miss Peregrine's Home for Peculiar Children,” which will be released in 2016 — is the new international spokeswoman for L'Oréal Professionnel.

Born in Paris, Green is one of the most talented international actresses of her generation. She has a great awareness of fashion and beauty trends. Green is particularly renowned for her translucent complexion, blue eyes and her signature brunette hair, which she often transforms for films and red carpet appearances.

"We have chosen Eva Green because she perfectly embodies our values: She is extremely sensitive to fashion trends and counts on the expertise of hairdressers, both on and off screen. Her beauty, modernity and personal appeal captivate. I am convinced that Eva Green will be an amazing advantage for L'Oréal Professionnel," stated Anne-Laure Lecerf, International managing director at L'Oréal Professionnel.

 

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AAUW, Pantene award grants to help tackle gender stereotypes, biases on college campuses

BY Antoinette Alexander

 

WASHINGTON — The American Association of University Women, as part of an ongoing collaboration with Procter & Gamble’s Pantene hair care brand, has awarded grants totaling nearly $50,000 to 11 student-led teams to fight stereotypes and biases on college campuses around the nation.

The 2014–15 AAUW Campus Action Project grants, sponsored by Pantene’s Shine Strong campaign, are one way the brand is supporting women.

The grantees are teams from Cheyney University in Pennsylvania; Clemson University in South Carolina; the College at Brockport in New York; Murray State University in Kentucky; Napa Valley College in California; Pacific Lutheran University in Washington; Sierra College in California; the University of Dubuque in Iowa; the University of Maryland, Baltimore County; the University of Wisconsin, Milwaukee; and West Virginia Wesleyan College.

“Pantene believes that women are stronger when they work together, and we are thrilled to have collaborated with AAUW and been able to provide these grant recipients with the opportunity to work as a team to fight the stereotypes and biases on their college campuses across the country,” stated Jodi Allen, VP of P&G hair care and color for North America. “We are certain these CAP grants will inspire action and change among these young leaders and those that their programs will reach.”

Each year, the AAUW CAP grants provide funding to teams of students and faculty to create community-based solutions to some of the far-reaching problems explored in AAUW research, which includes the real-life effects of biases and stereotypes.

With Pantene’s support, one member from each CAP team will also present on their project at the 2015 National Conference for College Women Student Leaders, hosted by AAUW and NASPA–Student Affairs Administrators in Higher Education. This annual conference, which is held at the University of Maryland, College Park, gathers college women from across the country to address important and contemporary leadership issues.
 

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