BEAUTY CARE

Magic Shave enlists Luke Cage in fight for close shave

BY Gina Acosta

NEW YORK — A leading brand in the African American men’s grooming and shaving category is teaming up with Marvel Comics on a new multi-platform campaign.

Magic Shave is launching a two-part comic series with Marvel's Luke Cage character. The series is called “Luke Cage in a Close Shave!” The comic, created by “Power Man and Iron Fist” writer David Walker and fan-favorite artist Dale Keown, is an innovative, integrated media program that Luke Cage fans and beyond won’t want to miss. The action-packed Part One will be on sale in the May issues of Marvel Comics. The complete comic and exciting conclusion will be available in a free digital comic, exclusively at MagicShaveApproved.com/MARVEL.

Magic Shave has been a  pioneer in men’s depilatories for over 100 years. The Magic Shave collection is comprised of a variety of products in the grooming and shave category. It includes Razorless Cream Shave Regular Strength and new Extra Strength BumpRescue After-Shave Gel.

Marvel’s Luke Cage debuted as the first African-American Super Hero to star in his own ongoing title. He is also self-educated in the law and speaks several languages. 

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Fit Organic introduces a new weapon against Zika

BY Gina Acosta

CINCINNATI — One of the world's leading makers of USDA-certified organic consumer products has unveiled a Mosquito Repellent Spray.

Organically certified safe for pregnant women and children, Fit Organic Mosquito Repellent Spray has been scientifically proven to be as effective as DEET for up to three hours with zero bites, and without the potential harmful side effects of using synthetic pesticides.

The company says Fit Organic Mosquito Repellent Spray has been tested by scientists in Brazil specifically against Aedes Aegypti mosquitos — the #1 carrier of the deadly Zika virus. Further, the research showed that the Fit Organic formula is effective against mosquitos carrying the West Nile virus  and malaria.

Fit Organic Mosquito Repellent Spray is a unique formula comprised of two key ingredients: organic lemongrass grown in Nepal and organic oleic acid derived from sunflowers in the United Kingdom.

"Oleic acid is a natural secretion that is emitted from dying insects; effectively, a 'death scent,'" said Wichmann, president, CEO & founder of HealthPro Brands. "Once the scent is detected, insects avoid the area because they believe something will harm them."

Fit Organic products are available at CVS and other major retailers. 

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Allure and BRIDES magazines debut first-ever bridal beauty box

BY Gina Acosta

NEW YORK — Two of the biggest magazine brands for women are teaming up to launch a subscription beauty box service for brides, the first of many such boxes planned.

"We are always looking for new avenues to excite our readers and generate results for our brand partners," said Allure Publisher and Chief Revenue Officer Agnes Chapski. "And the Allure Beauty Box, our monthly subscription-based service offering editor-selected product samples, does just that." 

The Bridal Box is the first of many beauty box collaborations Allure has planned with other Condé Nast titles, with beauty boxes set to launch throughout the year with Conde Nast Traveler (Travel Essentials), Teen Vogue (Back-to-School), and GQ (Grooming). 

"With the rise of social media, a bride's wedding day has truly become her red-carpet moment, making finding her perfect beauty look more important than ever," added Michelle Myers, publisher and chief revenue officer of BRIDES. "BRIDES is the go-to resource for style-focused engaged women, and with over 2.1 million weddings per year, we know this collaboration is going to be a huge success. We're thrilled to partner with our sister brand Allure to create a beauty kit that will mean so much for a bride as she journeys to her wedding day and beyond."

This special edition Bridal Box will feature 10 deluxe beauty samples curated by both Allure and BRIDES editors Michelle Lee and Keija Minor, respectively. The 5,000 custom-designed boxes will also include a mini magazine with content from both brands. The box has a retail value of $131 but is being offered at the limited collection price of $49.95.

The Allure Bridal Beauty Box will be on sale on allure.com starting May 25 and include:

  • Limited Edition Bridal Beauty Box 
  • AERIN Matchbox Fragrance Gift Set
  • Fresh Black Tea Age-Delay Eye Concentrate
  • KAPLAN MD Lip 20 Gloss Deluxe Sample in Rosewood
  • Smashbox Photo Finish Foundation Primer (Oil-Free)
  • Mally Evercolor Starlight Waterproof Liner and Brush Duo in Black Navy
  • Lauren B Nail Laquer in Sunset Tower
  • Lauren B Top Coat
  • DHC Deep Cleansing Oil Facial Cleanser
  • Pur-lisse White Tea Sheet Mask
  • Rimmel Wonderlash Waterproof Mascara

 

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