L’Oréal Paris taps Amber Heard as new global spokesperson
Fresh off wrapping up her role as Queen of Atlantis, Mera in both the Justice League and upcoming Aquaman film, Amber Heard has taken up a new role with L’Oréal Paris.
The Paris-based company has announced that the actress will be serving as its new global spokesperson, making her first appearance on behalf of the brand at the Cannes Film Festival 2018.
“I have always loved the fun of beauty and the power of transformation,” Amber Heard said. “To become a spokesperson for this dynamic, world-loved beauty brand that’s been telling women we’re worth it since before I was born, and to join the L’Oréal Paris family of changemakers is such an honor. I feel like these women — my fellow ambassadors — represent a voice, a power, a movement, an opinion.”
At Cannes, Heard will star in the “Worth It Show,” a talk show — inspired by one of the most-recognizable slogans — that will honor women in cinema, beauty and beyond.
“One of a new generation of actresses rewriting the script when it comes to having a voice in the world, the energy Amber Heard brings to her philanthropy, to her advocacy and to her performances make her a powerful ambassador for L’Oréal Paris as we take ‘Because I’m Worth It’ beauty into 2018,” Pierre-Emmanuel Angeloglou, L’Oréal Paris Global President, said.
Heard is a strong campaigner for equality in Hollywood, an outspoken advocate for women’s, children’s and LGBTQ rights and a believer in the healing power of art. She is a member of The Art of Elysium, and as part of the 70th anniversary of the Universal Declaration of Human Rights will be joining forces with the UN Human Rights Office.
“Over the years I’ve always thought to not just be an actor, but to use my voice as a platform for good to make the world a slightly, slightly better place and empower women the best that I can,” Heard said.
Next up, Heard will be sharing the screen with Elizabeth Moss in “Her Smell” and in the romantic thriller “Run Away With Me.”
Schwarzkopf wants users to feel the ‘Bliss of Gliss’
Schwarzkopf is encouraging users to wash away hair damage and feel the “Bliss of Gliss.”
The Stamford, Conn.-based company’s new campaign was inspired by real, personal experiences of navigating the stress and insecurities of damaged hair. It encourages women across the country to unite and discuss their mutual desire for strong, resilient tresses.
Focusing on the journey of four women, the campaign follows Abby Smith, a Utah native and mother of four, international fashion mogul Shopper Mandy, travel blogger Caitlin Coving and West Coast beauty expert Lizzy Gutierrez. Each tells a narrative on how they each achieved their own “Bliss of Gliss” after using he Hair-Identical Keratin, which solved their targeted concerns such as color protection, hydration, long-lasting volume and nourishment.
“We are taking influencers to the next level by casting them as talent in all our communication touchpoints and leveraging the latest digital capabilities,” Manuela Emmrich, marketing director of hair care and styling, said. “Hair repair means different things to different people so our influencers will share their own personal story of hair damage and repair in a relatable way.”
Schwarzkopf’s Gliss Hair Repair collection includes the Ulta Moisture, Color Guard, Ultimate Repair, Oil Nutritive, Extra Volume Collagen Complex, and Fiber Therapy lines.
All products are available for purchase in mass, drug and grocery stores nationwide for the suggested retail prices of $5.94 to $6.94.
Hawaii takes steps to protect coral reefs with sunscreen ban
Hawaii is taking serious steps to protect its coral reefs.
The state recently became the first in the United States to pass a bill banning the distribution of sunscreens that contain the harmful chemicals oxybenzone and octinoxate.
Oxybenzone and octinoxate are two chemicals that the bill’s proponents said pose significant harm to Hawaii’s marine environments and residing ecosystems such as the coral reefs and they can even pose a threat to marine life.
The bill, which state Sen. Mike Gabbard sponsored, explains how continued exposure to the toxins degrades coral resiliency, and their ability to adjust to climate change factors. Reefs aren’t the only marine life to face serious consequences. The bill notes that oxybenzone and octinoxate also induce feminization in adult male fish and increase reproductive diseases in marine invertebrate species, vertebrate species and mammals.
“According to US National Park Service, more than six thousand tons of sunscreen end up in Hawaiian waters every year,” Gabbard said in his remarks supporting the bill on the floor of Hawaii’s Senate. The Department of Land and Natural Resources has reported that 55 gallons — that’s right, 55 gallons — of sunscreen are going into our nearshore waters each day on Maui. So, with this volume of chemical sunscreens pouring into our oceans in areas like Kapalua and Hanauma Bays, of course, our reefs are going to have next to no chance of recovery.”
He also emphasized the importance of eco-friendly sun protection. Various brands have been delivering on this, with Babo Botanicals, Little Hands Hawaii and TropicSport selling products that avoid potentially harmful ingredients.
TropicSport, in particular, has branded itself as an eco-friendly sun protection option, touting its product’s formulation with non-nano zinc oxide and non-nano titanium dioxide. TropicSport said its sunscreen also is oxybenzone-free, octinoxate-free, avobenzone-free, octocrylene-free, and meets the 80-min. water resistance test of the United States’ FDA, and the 240-min. test of Australia.
The bill is awaiting Hawaii Gov. David Ige’s signature, and if signed, would come into effect Jan. 1, 2021.