L’Oréal Paris launches AR-powered virtual try-on tool
Trying on L’Oréal Paris products is now easier than ever,
The brand announced that through its relationship with ModiFace — which the brand’s parent company recently acquired — the launch of a new augmented reality try-on tool.
Shoppers now have a way to sample their favorite blush, eyeshadow, eyeliner, lipstick or Colorista Semi-Permanent Hair Color without leaving the comfort of their home or having to use an app.
The tryout interface features a photo-realistic color simulation, which leverages ModiFace’s patented facial recognition and augmented reality simulation.
“Our consumers are at the heart of all our innovations. We continually strive to create bespoke experiences that add value for them in new ways,” Anne Marie Nelson-Bogle, senior vice president of marketing at L’Oréal Paris, said. “With this launch, we are excited to transform the way people can experience beauty with a new tool that offers a convenient, instant and personalized way to test L’Oréal Paris products.”
To use the try-on tool, consumers simply need to click try it on the product page, choose live try or upload a recent selfie, select colors to apply to view, and view the look via split screen.
The tool is currently live on L’Oréal Paris’ website on select desktop browsers and mobile.
BareMinerals appoints new global ambassadors
There’s a new wave of ladies leading the BareMinerals team.
The beauty brand announced that Hailey Baldwin, Rosie Huntington-Whiteley, Letitia Wright and Nikki DeRoest would be joining its lineup of global ambassadors.
Baldwin will serve as a clean beauty ambassador, Huntington-Whiteley will be a beauty ambassador, Wright will continue to front the Power of Good campaign and DeRoest will serve as a clean beauty makeup artist.
“Hailey and Rosie demonstrate that our passion for the power of our products and the power of our message is shared by some of the world’s most influential women,” Jill Scalamandre, president of BareMinerals said. “We chose Letitia earlier in the year because of her personal and impactful message about the world of clean beauty. When looking at what unites our ambassadors, it was clear that they all live their lives with humanity, meaning, and strive to positively affect the people they touch. We are excited to watch these partnerships grow.”
Wright joined the brand’s Power of Good campaign back in July, which celebrates BareMinerals’ dedication to creating good-for-skin products that make consumers feel beautiful from the inside out, the company said.
“To me, the Power of Good represents positivity, love, and honesty. I try to live my life not just for myself, but in a way that’s also beneficial to others,” Wright said. “The Power of Good means sharing your talents and the best side of yourself to the world. Clean beauty offers peace of mind because you can trust the ingredients that you’re putting on your skin. My Power of Good message is to be full of confidence and free of fear.”
Makeup artist Nikki DeRoest will share her expert tips on how to use the brand’s wide range of products to bring out their best selves, the company said.
“I love brands that celebrate beauty in a positive way and I’m proud to be a part of BareMinerals. As a working mother, I need reliable products that are impactful and are also good for my skin, and bareMinerals delivers,” Huntington-Whiteley said. “The Power of Good campaign not only values products that make a difference, but also shows how feeling good and doing good can impact people around you.”
BareMinerals’ products are free of chemical sunscreens, coal tar, formaldehyde, mineral oil, microbeads, parabens, phthalates, propylene glycol, triclosan and triclocarban.
“Becoming a BareMinerals ambassador is a natural fit because it aligns perfectly with how I choose to live my life. Clean beauty in all its forms is important to me and I love the fact that BareMinerals can deliver on this promise and still create products that are amazing for skin,” Baldwin said. “I was raised to embrace a healthy lifestyle, which involved everything from eating organic food to treating people around me with compassion. I’m excited that my partnership with BareMinerals allows me to celebrate a world I already embrace every day. My Power of Good message is to be full of kindness and free of cruelty.”
Beauty Systems announces distribution partnership with Pravana
Sally Beauty Holdings announced that its Beauty Systems segment, which distributes beauty products to salon professionals through its CosmoProf and Armstrong McCall divisions, signed a distribution agreement with Pravana.
“Pravana is a great brand, and this partnership will further enhance our hair color and care portfolio, which will expand our ability to support our stylists,” Mark Spinks, president of Beauty Systems, said. “The Beauty Systems team looks forward to extending the Pravana brand to our community of stylists, especially with its wide range of vivid colors.”
The agreement allows Beauty Systems to offer Pravana, which is owned by Henkel AG, products through its CosmoProf and Armstrong stores throughout the United States.
“We are excited to partner with such a prestigious brand that is known by stylists in the professional channel as a leader in hair color and care,” Chad Selvidge, senior vice president and chief merchandising officer at Beauty Systems, said. “Pravana is a brand that has always delivered tremendous innovation and creativity to the salon industry.”