BEAUTY CARE

Lip Smacker, Crayola join forces on new collection

BY Gisselle Gaitan

Lip Smacker and Crayola have partnered together on a new collection of products.

The Lip Smacker x Crayola collaboration pairs the beauty brand’s well-known flavors with iconic crayon colors and includes a lip gloss and lip balm pack.

Each of the crayon-shaped lip balms and glosses was matched with a Crayola color associated with a flavor name, for a co-branded product, the companies said.

“At Lip Smacker, our mission is not only to deliver ‘Best Flavor Forever’ but more importantly, to inspire kids’ creativity and encourage self-expression. Crayola, a brand known for inspiring creativity and expressing emotions through colors, is a natural collaboration for Lip Smacker,” Stefano Curti, the global president of Markwins Beauty Brands, said. “Crayola and Lip Smacker both score over 95% for brand awareness amongst millennial moms, and each is a leader in its respective category for innovation, quality, and brand trust. Most importantly, both are quintessential childhood brands, making the partnership a perfect match.”

Featured items in the collection include the Liquid Lip Gloss Party Pack, Lip Balm Trio, Jazzbery Jam, Granny Smith Apple, Banana Mania, Cotton Candy, Outrageous Orange, Pink Sherbert, and Wild Watermelon.

“The essence of the Crayola brand is embodied in color, creativity and self-expression,” Warren Schorr, the vice president of business development and global licensing at Crayola, said. “We are thrilled to partner with Lip Smacker, who has established a long history filled with nostalgia to enable consumers to create personal expressions through fun, colorfully scented lip balms and glosses.”

Shoppers can find the collection of products on physical and digital Target shelves.

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