BEAUTY CARE

Lime Crime adds dimension to the blush game

BY DSN STAFF

Lime Crime is looking to add some major dimension to the everyday blush.

The Los Angeles-based beauty brand is introducing its consumers to the new Softwear Blush, which is a weightless cream-to-powder formula aimed towards helping users achieve perfect cheeks.

Easily applied with the fingers or a blush brush, the product is not harsh or bulk. It does not leave behind an oily or sticky feeling either, the company said.

Available in two different finishes — 12 matte blush shades and 6 glow shades — the blush can be worn alone or blended together for some added dimension and shine.

In addition, Lime Crime also is debuting its Stylus Blush Brush, which helps sculpt, soften and highlight cheeks.

Featuring a feather-soft tip, the brush is ideal for blending and diffusing edges for seamless color, and dense enough to buff any product onto the skin. The brush also is soft enough to softly dust on highlighter, the company said.

As many other Lime Crime products, the Softwear Blush and Stylus Blush Brush are certified cruelty-free and vegan by PETA and Leaping Bunny.

Shoppers can find both products on the brand’s website, where the blushes retail for $22 each, and the brush for $14.

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