BEAUTY CARE

Laneige intros overnight mask for eyes

BY Gisselle Gaitan

Popular K-beauty brand, Laneige burst onto the scene with its Water Sleeping Mask, and the brand is now introducing a new sleeping mask for the eye area that will be launching exclusively at Sephora.

The new Eye Sleeping Mask is an overnight treatment made with innovative proprietary technology that addresses moisture loss, de-puffing of the eyes and leaves users with a fresher appearance, the New York City-based brand said.

“We are very proud to debut our newest overnight mask — our first for eyes,” Jessica Hanson, president and general manager at Amorepacific US, Laneige’s parent company said. “As a pioneer of Korean Beauty, we are always on the pulse of the newest skincare innovations, and Laneige looks forward to continuing to lead the overnight beauty category with another efficacious mask that works overtime to nourish the skin around the delicate eye area while you sleep.”

Laneige uses its Sleep Circular technology in the Eye Sleeping Mask to reduce the appearance of puffy eyes by delivering a boost of caffeine to the eye area, and Eye Moisture Wrap technology to deliver beta-glucan to the skin, which forms a breathable film to prevent moisture loss. Also featured in the product are Sleepscent, which uses orange flower, rose, ylang ylang and sandalwood oils to relax and calm the skin.

“Since the brand’s launch at Sephora in 2017, Laneige has performed extremely well and we have just expanded to 200 stores at Sephora,” Hanson said. “Our signature Lip Sleeping Mask has exceeded all expectations and is now our best-selling product with nearly 200,000 sold in just nine months. We anticipate our new Eye Sleeping Mask will follow this amazing trend.”

Laneige’s Overnight Eye Mask is available for purchase on Sephora’s website and in select locations across the nation.

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