BEAUTY CARE

Laneige intros overnight mask for eyes

BY Gisselle Gaitan

Popular K-beauty brand, Laneige burst onto the scene with its Water Sleeping Mask, and the brand is now introducing a new sleeping mask for the eye area that will be launching exclusively at Sephora.

The new Eye Sleeping Mask is an overnight treatment made with innovative proprietary technology that addresses moisture loss, de-puffing of the eyes and leaves users with a fresher appearance, the New York City-based brand said.

“We are very proud to debut our newest overnight mask — our first for eyes,” Jessica Hanson, president and general manager at Amorepacific US, Laneige’s parent company said. “As a pioneer of Korean Beauty, we are always on the pulse of the newest skincare innovations, and Laneige looks forward to continuing to lead the overnight beauty category with another efficacious mask that works overtime to nourish the skin around the delicate eye area while you sleep.”

Laneige uses its Sleep Circular technology in the Eye Sleeping Mask to reduce the appearance of puffy eyes by delivering a boost of caffeine to the eye area, and Eye Moisture Wrap technology to deliver beta-glucan to the skin, which forms a breathable film to prevent moisture loss. Also featured in the product are Sleepscent, which uses orange flower, rose, ylang ylang and sandalwood oils to relax and calm the skin.

“Since the brand’s launch at Sephora in 2017, Laneige has performed extremely well and we have just expanded to 200 stores at Sephora,” Hanson said. “Our signature Lip Sleeping Mask has exceeded all expectations and is now our best-selling product with nearly 200,000 sold in just nine months. We anticipate our new Eye Sleeping Mask will follow this amazing trend.”

Laneige’s Overnight Eye Mask is available for purchase on Sephora’s website and in select locations across the nation.

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BEAUTY CARE

Volition’s skin care products hit Sephora shelves

BY Gisselle Gaitan

Crowdsourced and consumer-driven beauty brand Volition announced that it will be hitting Sephora shelves across the nation with two of its best-selling products and one new launch.

The line, which is free of sulfates, phthalates, parabens, nitrates, coal tar, formaldehyde, BHA and BTA, also is cruelty-free. Two fan-favorite products to launch at the retailer include:

  • The Turmeric Brightening Polish for Face and Body, which is formulated to addresses many of today’s skin concerns. The multi-purpose polish features turmeric to brighten, smooth and soften skin, sandalwood to tone and olive oil for hydration, Volition said. The scrub also reduces the appearance of fine lines, wrinkles and comes in a 4-oz. size that retails for $38; and
  • Helix AM/PM Eye Gel, which improves hydration, depuffs and smoothes skin. It features key such ingredients as snail mucin that Volition said improves the appearance of firmness, fine lines and wrinkles, allatonin, collagen and elastin for anti-aging benefits. The gel also helps rehydrate and renew the eye area and comes in a 0.5-oz. jar that retails for $52.

“I’m so inspired by the movement among women today to work together and empower each other. Volition Beauty is one of those examples where women are collaborating to express themselves and develop products to address real concerns — not those dictated to us by an industry that’s still largely shaped by a stereotypical notion of beauty,” Volition innovator Anuradha K., who created the product, said. “The idea for my turmeric face and body scrub draws
from an ancient skin care ritual from India that women use to this day. It’s an all-in-one product
 that every woman can use to help their skin stay
soft, supple and healthy.”

The latest addition to the Volition line that will launch at the retailer is the Prismatic Luminizing Shield SPF 50. The product contains a weightless, breathable formula with a natural scent that the company said provides broad-spectrum sun protection with titanium dioxide, zinc oxide and octinoxate. Also included are kiwifruit water and ku shen root to extract treat age spots and brighten skin, licorice extract which diminishes the look of dark spots, sodium hyaluronate that delivers moisture and an instant plumping effect and peptide to minimize pores and the appearance of fine lines and wrinkles. The product must be applied over the entire face 30 minutes before sun exposure and comes in a 1-oz. size that retails for $35.

“As a beauty editor, I’ve learned two hard and fast truths: 1) There are no rules. 2) Except for the one where you must absolutely wear SPF at all times. For most of us, it’s the Achilles heel of skincare. I wanted to create something elegant and skin- enhancing, above and beyond sunscreens that merely do their jobs but nothing more.” Prismatic Luminizing Shield SPF 50 creator Aja A. said.

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YouCam Makeup, Amway launch Artistry app

BY Gisselle Gaitan

Perfect, the parent company of YouCam Makeup, has entered a global partnership with beauty company Amway.

The collaboration resulted in the creation of a mobile application called Virtual Beauty, which the companies said was designed to redefine the shopping experience consumers shopping The app will be launching in Korea first, followed by Japan, Thailand and the United States throughout 2018.

“We are thrilled to partner with Artistry to elevate their customer shopping journey by integrating YouCam technology to best serve their customer needs,” Alice Chang, CEO of Perfect, said. “YouCam’s AR and AI innovations will help Artistry connect and engage with consumers in a faster, convenient, and more effective way, driving sales, and creating an all-together better customer shopping experience.”

The virtual beauty app will feature over 150 makeup SKU’s, which potential shoppers can test, discover and purchase instantly. Personalized skin care product recommendations based on the user’s skin concerns also will be available through the integration of YouCam’s artificial intelligence technology.

“The Artistry Virtual Beauty App is a fun and engaging way to bring an entirely new experience to how our Amway Business Owners try, share, and sell Artistry products,” Kelli Templeton, vice president of global beauty for Artistry, said. Partnering with YouCam puts the beauty counter right in the hands of our business owners and their customers for personalized beauty recommendations.”

Perfect and Amway’s virtual beauty app is now available for download through the App Store and Google Play.

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