BEAUTY CARE

L’Oréal looks to buy La Roche-Posay thermal station

BY Gisselle Gaitan

L’Oréal is looking to buy all of the parent company of La Roche-Posay, submitting an offer to acquire the totality of the shares of Holding STRP (Société des Thermes de La Roche-Posay). The company said that the offer project foresees the prior carve out of the hotel business to the current shareholders of Holding STRP and the attribution of exclusive negotiation rights to L’Oréal.

“This acquisition project will enable us to sustain and reinforce the dermatologic position of La Roche-Posay by developing the existing indications and making the thermal station a flagship for the brand,” Laetitia Toupet, international general manager of La Roche-Posay, said.

Founded in 1921, the Société des Thermes de La Roche-Posay became the first thermal station in Europe exclusively dedicated to the treating of dermatological diseases. It is currently recommended by over 90,000 dermatologists worldwide, and in 2017 generated sales of more than €3.6 million, the company said.

The beauty brand’s products are formulated with thermal water, and its key ingredients include lipikar for dry skin, anthélios for photoprotection, effaclar for acne, toléerane for sensitive skin and cicaplast for skin repair.

L’Oréal said its offer for the acquisition has been submitted for consultation to employee representatives and should be completed in the following months.

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BEAUTY CARE

Kiss brings K-beauty to CVS Pharmacy shelves with Joah

BY Gisselle Gaitan

I like it.

Those three words are the basis for Kiss Products’ and CVS’ latest collaboration.

The two companies unveiled their new K-beauty line, Joah, which translates to “I like it” in Korean. Currently rolling out on the retailer’s shelves, consumers can find everything from face masks, primers, setting sprays and makeup removers to mascara, lipsticks, eyeliners and powder contour palettes.

“We’ve been working on the brand for quite some time now, and CVS as you know, they are fully on board with the whole K-beauty proposition, so they were the perfect partner for us,” Annette DeVita-Goldstein, senior vice president of global marketing at Kiss, said.

Featured products within the line include the Glow Activator Radiance Primer, Be My Everything Blush and Bronzer Palette, Birthday Suit Eyeshadow Palette, Angel Food Cushion Foundation, Eye Scream Mascara, Truly Yours Fill Cover Concealer, Wat-A-Matte Liquid Lipstick, and Selfie Ready Primer among others.

When it comes to the product’s creation, it’s all about getting down to basics. Nothing too outrageous or out of this world. “We don’t have any unusual ingredients no one has ever heard of. We didn’t think that was necessary,” Devita-Goldstein said. For cosmetics it was about finding the best formulas.”

Joah as a whole is all about celebrating life and allowing consumers to unapologetically be themselves, the company said.

This collaboration seems like the obvious next step for CVS, which unveiled its Beauty in Real Life campaign that highlights imagery that has not been altered.

Those who simply can not wait to get their hands on Joah products can purchase the entire collection on the company’s or Woonsocket, R.I.-based retailer’s website.

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Ardell Beauty, Perfect365 join forces on augmented reality app

BY DSN STAFF

The love affair between the beauty industry and augmented reality shows no signs of slowing down.

After previously partnering with YouCam Makeup on virtual product try-ons, the company has once again innovated the space thanks to a new collaboration with Perfect365.

Through the augmented reality company’s Face Detection technology, users are able to try accurate virtual makeup placements in both photos and live video in the app’s Live Mirror feature, the brand said.

Featured products from Ardell Beauty found within the app include everything from lipstick to mascara and lashes. Consumers can sample the Ultra Opaque, No Slip, Matte Whipped, Hydra and Forever Kissable lipsticks, alongside the Lash Booster, Wanna Get Lucky and Fame Chaser eyeliners.

When it comes to mascara, users can try the Fiber Building, Precision, Waterproof and Volumizing products, as well as the Strike a Brow and Brow Confidential brow products.

Of course, the full Ardell launch wouldn’t be complete without some lashes, which is why the company also is including several lines within its Faux Mink, Magnetic, Individuals, Natural, Wispies and Mega Volume collections within the app, as well.

Further information on the collection or technology can be found on the company’s website or by simply downloading the app.

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