BEAUTY CARE

Kristin Ess launches a hair tool line at Target

BY DSN STAFF

Celebrity hairstylist Kristin Ess, who counts actresses Lucy Hale and Jenna Dewan as clients, is expanding her relationship with Target.

The retailer announced that Ess would be bringing a line of hair tools to its shelves, following her successful hair care collaboration with the company, which included everything from shampoo and conditioner to styling products and a rose gold hair tint.

Featured items in the new collection include:

  • The Kristin Ess 3-in-One Flat Iron, which retails for $80;
  • The Kristin Ess Texture Taming Root Control Iron, retailing for $55;
  • The Kristin Ess Defining + Detangling Mini Flat Iron, which retails for $50;
  • The Kristin Ess Iconic Style Professional Blow Dryer, retailing for $100;
  • The Kristin Ess Soft Wave Pivoting Wand Curling Iron, retailing for $60;
  • The Kristin Ess Space Saving Compact Pro Dryer, retailing for $50;
  • The Kristin Ess Beach Wave Curling Iron – 1”, which retails for $50; and
  • The Kristin Ess Soft Wave Curling Iron, which retails for $50

“I’m most excited about the opportunity to help people master their hair from start to finish,” Ess said. “I’m working hard to make sure there is a routine for every hair type, and I think this tool collection is simply and extension of that. You can get really far with product, but it’s also important to be armed with the right tools to get the perfect finish.”

The full collection of products can currently be shopped via Target’s website and in-store as well.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Gillette intros SkinGuard razor for sensitive skin

BY DSN STAFF

Gillette has launched the latest addition to its family of products.

The Boston-based company, which is part of the Procter & Gamble portfolio, unveiled its new SkinGuard razor, which is designed to meet the needs of those who possess sensitive skin and to stop irritation.

SkinGuard, which is positioned between two spaced blades to gently smooth and flatten skin away from the razor blades during shaving, ensures hairs get trimmed at the surface levels and reduces tug and pull, while guarding skin from irritation, the company said.

“Gillette decided it was going to crack the code on irritation during the shave, and quickly saw that the majority of problems men experience are tied to a shave that is too close for their comfort level,” Jean Ibrahim, global grooming R&D leader at Gillette, said. “We challenged ourselves to rebuild the traditional razor from the ground up, optimizing for comfort above all else because we believe all men, including those who have sensitive skin, deserve to look and feel their best.”

The razor also absorbs the weight from the hand so blades press less on the skin, the company said.

“From our founding as a single-blade razor company to today’s latest innovation, Gillette has never stopped exploring ways to make the experience better for men everywhere,” Gary Coombe, president of P&G global grooming, said. “The introduction of Gillette SkinGuard addresses a real problem for millions of men — and represents our commitment to ensuring every man has access to a shave that feels as good as it looks, and helps him look, feel and be his best.”

Gillette’s SkinGuard will be on the shelves of major food, drug and mass stores nationwide beginning December 2018 and continuing into January 2019. One handle and cartridge will retail for $7.99, two refill cartridges for $8.99 and four cartridges for $14.99.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Shiseido’s CEO takes on additional role

BY DSN STAFF

Shiseido, Limited announced a new strategy that will allow the company to realize sustainable growth.

Part of that strategy includes the company’s chief executive officer, Marc Rey, adding to his responsibilities by taking on the newly established chief officer growth role.

In addition to his current CEO responsibilities, Rey now also will oversee global M & A for the company in collaboration with its Tokyo headquarters. The Technology Acceleration Hub in Cambridge, Ma., also will report to Rey, the company said.

“There has never been a more exciting time in the beauty industry. A strong M&A strategy with continued development of new technologies is what keeps growth sustainable. Indeed, engagement and intimacy with the consumer will bring long-term value to the Group. This enhanced structure, with M & A and technology as our key enablers, will help us to more proactively seek new business partnerships, while keeping technological innovation at the core of everything we do,” Marc Rey, CEO of Shiseido Americas and Shiseido Chief Growth Officer, said. “I am honored to spearhead these important growth strategies and continue building on the momentum Uotani-san has created over the past few years, harnessing the potential of emerging technologies, business models and brands. The very definition of beauty is being reinvented, and we are thrilled to be at the forefront of these transformations, helping to define the future of beauty.”

To support Rey’s efforts in identifying opportunities for growth organically and through strategic acquisitions, the company’s current chief financial officer, Ron Gee has been named the new Global M & A for Shiseido.

“Shiseido is in the second phase of our Vision 2020 strategy, and we remain firmly committed to global growth in our portfolio through digital acceleration, new business development and new value creation through innovation, acquisitions and partnerships. During his tenure, Marc has led, with great success, acquisitions in both technology and traditional beauty which are helping to pave the way for Shiseido’s future growth toward 2020 and beyond,” Masahiko Uotani, president and CEO of Shiseido, said. “With Marc as Chief Growth Officer, we are ensuring that sustained growth remains at the forefront of our company’s strategy. With the support of a global M&A group headed by Ron, we are squarely focused on putting external growth at the core of our business strategy in the near and long term. I am confident that with this dedicated team in place, Shiseido will successfully enter the next chapter of our transformation. I’m also pleased to have Jim Mainard lead our Technology Acceleration Hub. Jim’s valuable expertise and experience will help us define how we build technology as a competitive advantage. I look forward to seeing the great impact this team has moving forward.”

Rey will continue to be the global brand holder for the NARS, Laura Mercier and bareMinerals brands.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?