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BEAUTY CARE

Kiss brings K-beauty to CVS Pharmacy shelves with Joah

BY Gisselle Gaitan

I like it.

Those three words are the basis for Kiss Products’ and CVS’ latest collaboration.

The two companies unveiled their new K-beauty line, Joah, which translates to “I like it” in Korean. Currently rolling out on the retailer’s shelves, consumers can find everything from face masks, primers, setting sprays and makeup removers to mascara, lipsticks, eyeliners and powder contour palettes.

“We’ve been working on the brand for quite some time now, and CVS as you know, they are fully on board with the whole K-beauty proposition, so they were the perfect partner for us,” Annette DeVita-Goldstein, senior vice president of global marketing at Kiss, said.

Featured products within the line include the Glow Activator Radiance Primer, Be My Everything Blush and Bronzer Palette, Birthday Suit Eyeshadow Palette, Angel Food Cushion Foundation, Eye Scream Mascara, Truly Yours Fill Cover Concealer, Wat-A-Matte Liquid Lipstick, and Selfie Ready Primer among others.

When it comes to the product’s creation, it’s all about getting down to basics. Nothing too outrageous or out of this world. “We don’t have any unusual ingredients no one has ever heard of. We didn’t think that was necessary,” Devita-Goldstein said. For cosmetics it was about finding the best formulas.”

Joah as a whole is all about celebrating life and allowing consumers to unapologetically be themselves, the company said.

This collaboration seems like the obvious next step for CVS, which unveiled its Beauty in Real Life campaign that highlights imagery that has not been altered.

Those who simply can not wait to get their hands on Joah products can purchase the entire collection on the company’s or Woonsocket, R.I.-based retailer’s website.

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Ardell Beauty, Perfect365 join forces on augmented reality app

BY DSN STAFF

The love affair between the beauty industry and augmented reality shows no signs of slowing down.

After previously partnering with YouCam Makeup on virtual product try-ons, the company has once again innovated the space thanks to a new collaboration with Perfect365.

Through the augmented reality company’s Face Detection technology, users are able to try accurate virtual makeup placements in both photos and live video in the app’s Live Mirror feature, the brand said.

Featured products from Ardell Beauty found within the app include everything from lipstick to mascara and lashes. Consumers can sample the Ultra Opaque, No Slip, Matte Whipped, Hydra and Forever Kissable lipsticks, alongside the Lash Booster, Wanna Get Lucky and Fame Chaser eyeliners.

When it comes to mascara, users can try the Fiber Building, Precision, Waterproof and Volumizing products, as well as the Strike a Brow and Brow Confidential brow products.

Of course, the full Ardell launch wouldn’t be complete without some lashes, which is why the company also is including several lines within its Faux Mink, Magnetic, Individuals, Natural, Wispies and Mega Volume collections within the app, as well.

Further information on the collection or technology can be found on the company’s website or by simply downloading the app.

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Physicians Formula founds skin health coalition

BY DSN STAFF

Physicians Formula is taking its commitment to creating trustworthy beauty products to the next level.

The City of Industry, Calif.-based company announced the formation of a new skin health coalition, composed of an allergist, dermatologist and plastic surgeon. The coalition will work with the brand to share advancements in cosmetic technologies, the latest news in ingredients and feedback from each of their practices, the company said.

“We were founded by a physician and want to stay true to our roots by continuing to innovate with doctor-curated, safe-for-sensitive-skin formulas. We are committed to keeping our promise to maintain our consumers’ trust by delivering the healthiest and most efficacious beauty innovations — vetted, crafted, tested and validated by top physicians in skin health,” Alice Chen, vice president of marketing at Physicians Formula, said. “We are thrilled to introduce our Physicians Coalition, an altruistic trio of distinguished physicians who are passionate about public health. We will work closely with them on product development, R and D, and consumer and media relations.”

The coalition will include:

  • LanAnh Do, who is board-certified in allergy and immunology, internal medicine and pediatrics. Specializing in the treatment of asthma, allergies and immune disorders in children, Do graduated from UCLA and obtain a medical degree with honors from the UCLA David Geffen School. Her passion for the field of allergy stems from her own personal struggles with skin sensitivity, contact dermatitis and genetic melasma for years;
  • Rachael Cayce, a board-certified dermatologist specializing in the treatment of complex medical and cosmetic dermatological issues. She obtained her medical degree from the University of Texas Southwestern Medical School and was selected for the Doris Duke Clinical Research Fellowship for medical dermatology; and
  • Sarmela Sunder, a double board-certified head and neck surgeon and facial plastic and reconstructive surgeon. Specializing in the neck and head, Sunder began her training at John Hopkins University and received dual degrees in public health and anthropology. She continued her medical education at Cornell Medical College and received a fellowship credited by the American Board of Facial and Reconstructive Surgery.
  • Physicians Formula, founded in 1937 by allergist Frank Crandall, currently works to develop healthy beauty products for consumers.

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