John Frieda Camila Mendes
BEAUTY CARE

John Frieda adds ‘Riverdale’ star to influencer campaign

BY David Salazar

Kao USA’s John Frieda Hair Care brand has added a new influencer to its Your Hair Talks, Make a Statement Campaign. Camila Mendes, who plays Veronica Lodge in the CW’s “Riverdale,” has joined the New York City-based brand’s campaign as an influencer.

She will work with the John Frieda team to create content that highlights her personal hair story and the role it’s played in her life, the company said. Mendes also will host events and social activations over the course of her yearlong partnership with the brand.

“My hair has always been a definitive part of my personal style, so I love being part of a campaign that celebrates hair as a form of expression,” Mendes, who has 7 million Instagram followers, said. “I’m excited to join Your Hair Talks, Make A Statement with so many other bold, inspired women.”

Mendes has been a regular user of the brand’s Frizz Ease products since she discovered them in a magazine, the company said.

“Camila is confident and outspoken, which ties in perfectly to Your Hair Talks, Make a Statement,” said Heather Warnke, Kao USA director of marketing, said. “Her bold style and self-proclaimed lifelong passion for hair makes her an amazing addition to our campaign. We’re very excited to have her share her journey and unique hair story.”

John Frieda is the second Kao USA brand with a “Riverdale” onboard as an influencer, with Madelaine Petsch, who plays Cheryl Blossom on the show, acting as brand ambassador for the Cincinnati, Ohio-based company’s Bioré skin care brand.

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Crystal debuts redesigned packaging, branding

BY Gisselle Gaitan

Mineral salt deodorant maker Crystal recently completed an extensive re-packaging and branding program. This initiative, which Louisville, Colo.-based company said was undertaken as a means to broaden awareness and appeal among new and longtime consumers has been recognized with a Graphic Design United States Award.

The company partnered with New York City-based agency the Goldstein Group to carry out its new packaging and branding. Research conducted by the teams revealed that though consumers remain loyal to the products they know and love, they also would welcome line extensions.

“We saw an opportunity to better communicate with this audience,” Ramona Roof, VP of marketing at French Transit, Crystal’s parent company, said. “So, we decided to reimagine our presence on shelf with new, trademarked packaging that is identifiable with our brand, and to establish a voice that speaks clearly to consumers.”

The brand’s new look reflects its heritage of creating mineral salt deodorants and the trademarked dome-shaped caps and bottles not only mimic naturally-occurring minerals and crystals but also reinforce the brand name, the company said.

Crystal also launched the invisible solid deodorant sticks with such premium features as an inner protective cap, dome-shaped stick for superior feel upon application and a full rotating base. Also included with the new design are the mineral deodorant roll-ons, mineral deodorant sprays, mineral deodorant sticks and mineral deodorant stone.

The brand’s newly packaged collection will be hitting retail shelves throughout the year as it begins to replace inventory.

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Every Man Jack unveils premium body wash collection

BY Gisselle Gaitan

Every Man Jack is taking its line of body washes to the next level by introducing three products that are part of a premium collection. The brand’s new launches, which are manufactured in Minnesota, contain components from Indiana and are designed in California, consist of:

  • The Oil Defense Volcanic Clay body wash that is designed to control men’s oily skin by extracting and absorbing dirt, oil and grime from deep within pores. The mineral-rich volcanic clay detoxifies skin from everyday pollutants and, contains botanical extracts of aloe, rosemary, watercress, and essential oil sage refresh;
  • The Skin Clearing Activated Charcoal body wash that draws out excess dirt and oil that can cause breakouts on the back and body. It helps control current breakouts and prevents further ones due to the included salicylic acid, contains coconut to gently cleanse, aloe and tea tree oil;
  • The Deep Hydration Shea Butter body wash that features shea butter to hydrate and rejuvenate dry, rough-looking skin. It also helps skin maintain its natural moisture, and features coconut to cleanse dirt, and aloe and glycerin to soothe and protect.

As with other products from the Corte Madera, Calif.-based company, the body washes are created with naturally derived ingredients and are, gluten-free, non-GMO, not tested on animals, and do not contain parabens, phthalates or dyes.

All three of Every Man Jack’s new body washes comes in a 16.9 fl.-oz. size that retail for $8 each. Further information on the line or products can be found on the company’s website.

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