BEAUTY CARE

JCPenney is testing a smaller Sephora format

BY DSN STAFF

JCPenney is testing out a smaller version of the Sephora shops that it places strategically within its stores.

According to Fortune, if the trial is successful, JCPenney could roll out the new 350-square-foot boutiques inside the smaller stores that it operates.

Read more about the new Sephora shops by clicking here.

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