BEAUTY CARE

JCPenney is testing a smaller Sephora format

BY DSN STAFF

JCPenney is testing out a smaller version of the Sephora shops that it places strategically within its stores.

According to Fortune, if the trial is successful, JCPenney could roll out the new 350-square-foot boutiques inside the smaller stores that it operates.

Read more about the new Sephora shops by clicking here.

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Ulta to open store on Chicago’s Michigan Avenue

BY Gina Acosta

Now we know that Ulta Beauty's long-term strategy includes a store on Chicago's glamorous Michigan Avenue.

According to the Chicago Tribune, Ulta will be moving into a space vacated by Walgreens at 430 N. Michigan Ave. The store is expected to open in summer 2017.

Earlier this month Ulta raised its guidance and discussed plans to accelerate store expansion. The company said it has plans to double its market share over the next several years through new store expansion, e-commerce growing to become a billion dollar business, higher store productivity, and gaining greater share of wallet.

“We are confident that executing against our strategic imperatives will continue to drive excellent financial results and create sustainable, long term shareholder value," said Mary Dillon, CEO. 

The Michigan Avenue store is one of hundreds Ulta expects to open in the next several years, topping out at around 1,400 to 1,700 U.S. stores, company officials said.

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Sally Hansen brings new Color Therapy nail care to U.S.

BY Gina Acosta

NEW YORK — Sally Hansen is launching the first nail polish in the U.S. that blends saturated color and nourishing argan oil in 38 new shades.

Sally Hansen's new Color Therapy products feature a nail polish, top coat, and nail & cuticle oil, inspired by women’s desire to wear beautiful color while simultaneously caring for their nails.

Sally Hansen’s Color Therapy nail polish contains a patented micro-delivery system that delivers an argan oil-enriched formula. The Color Therapy nail polish needs no base coat so the oil complex can directly contact the bare nail. Available in three palettes, the shiny finish provides up to 10 days of fade-proof, chip-resistant wear. 

According to the company, Color Therapy blends a complex of natural argan, acai, and evening primrose oil to condition weak, dry nails. Argan oil contains high levels of unsaturated fatty acids, as well as vitamin E, an antioxidant vital for healthy skin and nails. Acai berry oil is rich in omega-3, 6, and 9 essential fatty acids that are valued for nutrition and conditioning in skin and hair care. Evening primrose oil features essential fatty acids that are known to help reinforce hair strength.

Manicurist and Sally Hansen ambassador Madeline Poole helped develop a spectrum of 38 shades, including:

Rich Tones: Bold deep tones with a brilliant impact 

● Ohm My Magenta Say “namaste” to this magnificent reddish-purple  
● Unwine’d Escape with a beautiful robust bordeaux 
● Slicks And Stones  A lustrous crystalized purple
● Shea Dream Enrich and nourish in a metallic buttercream hue
● Red-iance Energize with this cherry red
● Haute Springs Clear your head with a restorative red
● Red-y To Glow Harness a zen attitude with a medium cerise tint
● Exotic Acai Cleanse your color palette with this plum tone
● Indiglow Shimmer with an electric metallic violet  
● Good As Blue Refresh with this daring navy
● Soothing Sapphire Reflect and restore in a saturated blue jewel tone
● Ja-Cozy Melt away in the aquatic tones of cobalt blue
● Reflection Pool Go with the flow in a metallic aquamarine
● Teal Good A vibrant cerulean lifts the spirits
● Cool Cucumber A deep refreshing garden green
● Bamboost An uplifting yet tranquil muted green

Pinks/Corals: Deep and understated pink tones for the perfect pop of color

● Pampered in Pink Revitalize with this punchy pink
● Aura’nt You Relaxed? Invigorate your senses with vibrant coral
● Soak At Sunset A rose gold tinged with tangerine
● Rosy Quartz A crystallized classic pale pink
● Sheer Nirvana A marvelous marshmallow with hint of muted lilac
● Primrose And Proper A delicate medium pink hue
● Rosy Glow This beautiful begonia pink replenishes and restores
● Berry Smooth A bright electric pink berry
● Mauve Mantra Conjure calm with this carnation tint
● Robes and Rosé A metallic and bubbly fuchsia
● Couple’s Massage Unwind with this shimmery pastel peach

Nudes: Elegant and daring neutrals for the perfect polished finish

● Steely Serene Get centered in a gorgeous greige
● Powder Room A ladylike pearlescent blushed nude
● Chai On Life A warm calming taupe
● Well, Well, Well Keep it clean in this milky hue
● Make My Clay Submit to serenity in this earthy putty shade
● Therapewter Meditate in a deep charcoal metallic
● Haute Stone Relax and revive the senses with this deep clay
● Mud Mask  Melt away stress with this earthy mocha brown
● Glow With The Flow A luminous and naturally radiant pale bronze shimmer
● Blushed Petal Breathe it out in a botanical blush tone
● Re-Nude Take some me time with this peach-tinged taupe

The New Sally Hansen Color Therapy range is hitting U.S. shelves now. Suggested retail price for each product is $8.99.  

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