BEAUTY CARE

Ilia Beauty, Silas Capital announce partnership

BY DSN STAFF

Ilia Beauty has announced a new partnership with Silas Capital, a New York-based emerging growth equity firm that invests in next-generation consumer brands.

“Ilia has always been a pioneer in clean color, and the clean beauty movement is clearly happening right now. The capital infusion and new partnership will allow us to do things we’ve never done before, like marketing and broader brand awareness across digital and retail,” Sasha Plavsic, founder of Ilia Beauty, said. “It’s a really exciting time to be in this space.”

The Laguna Beach, Calif.-based beauty brand’s portfolio consists of more than 100 products crafted with organic ingredients and non-toxic synthetics, and also are manufactured ethically and sustainably, the company said.

“Having worked with Sasha and team for the past few years, we are extremely proud of the business we’ve built to date,” the beauty brand’s CEO, Lynda Berkowitz, said. “I’m excited to partner with Carter, Frank and Brian to continue to build upon the brand’s strong momentum and leverage their unique combination of e-commerce and beauty experience to take advantage of our various growth opportunities ahead.”

The beauty brand’s products can be found on the shelves of such retailers as Credo, Space NK, The Detox Market, Blue Mercury and Sephora.

“Ilia is leading the movement towards high-performing makeup that is clean and sustainable. Having previously evaluated and invested behind several prestige beauty businesses, we found ILIA to be particularly compelling, given its dynamic founder, product efficacy and strong relationship with Sephora,” Brian Thorne, partner of Silas, said. “Additionally, we’re thrilled to have Lynda, an experienced beauty executive, leading the day-to-day operations of the business.”

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