Herbal Essences unveils new EWG Verified products
Procter & Gamble’s beauty brand, Herbal Essences announced that it has formulated two new sulfate-free botanical shampoos. These two new formulations meet the Environmental Working Group’s stamp of approval for verification.
The Environmental Working Group, or EWG’s, Verification takes awareness about chemicals in products one step further by giving shoppers information on their products from a team of scientists, the company said. This news comes on the heels of Herbal Essences unveiling shampoo and conditioner bottles designed specifically for the visually impaired.
“The mark will make shopping even easier for overwhelmed consumers who want to quickly find a bottle of shampoo and other personal care products that meet our rigorous standards,” Jocelyn Lyle, Environmental Working Group’s vice president of development, said.
Even though Herbal Essences has been sharing information about the ingredients used and not included as part of the bio:renew lineup — as consumer demand for further transparency grew — the EWG Verified process was the first time the brand was required to share detailed information about product composition, safety testing and quality control steps, the company said.
“For almost 50 years, Herbal Essences has been committed to the safety of the people that use our products,” Lynn Hicks, Herbal Essences brand manager, said. “Now more than ever, consumers are demanding transparency with their beauty products and with this partnership, we can provide consumers with the reassurance that our products are clean, safe and verified by a trusted group like EWG.”
Herbal Essences began working with EWG in 2016 with the launch of the Bio: renew collection. The Cincinnati-based brand’s new bio:renew sulfate-free shampoos will be the first to carry the EWG Verified credential, the company said.
“EWG Verified will take awareness about chemicals in products to the next level by giving shoppers useful information from a team of scientists they have come to trust. Only products that include robust ingredient labels and meet our stringent criteria, will be awarded our mark,” Nneka Leiba, director of EWG’s healthy living science program, said.
Product standouts: HRG’s 5 picks from November
In November, Hamacher Resource Group’s new product team looked over 111 products to root out potentially big sellers. From nine OTC products, 60 wellness products and 42 beauty products, HRG identified five that retailers should keep their eyes on. Most of the November highlights deliver on consumers’ desire for natural or “free from” products. They are:
1. Aveeno Positively Mineral Sunscreen Lotion SPF 50
The first of two November standouts from Johnson & Johnson’s Aveeno brand, the sunscreen lotion uses naturally sourced mineral ingredients that can be used every day and on sensitive skin. The main ingredient, zinc-oxide, is completely naturally sourced, according to the company. It is free of parabens, phthalates, dyes and fragrances.
2. Rohto Beauty Secret Eye Drops
Mentholatum’s Rohto brand is widening its scope, positioning its latest redness relief eye drops as an ace in the hole for a put-together look. The product is meant to whiten and hydrate eyes with a cooling sensation. Its single-drop dispenser is designed not to flood eyes or cause makeup to run.
3. Diva Cup Model 0
Consumers continue to turn to cups as an alternative to such traditional menstrual care products as tampons and pads, and Diva Cup’s latest launch is looking to make the option accessible to those younger than 18 years old. The Model 0 is intended for females between the ages of 13-and-18 years old, and is meant to provide up to 12 hours of protection.
4. Coppertone Kids Sport SPF 100
Coppertone is bringing its line of sport products to its children’s offerings. The sunscreen lotion from the Bayer brand is formulated to stay on even when kids sweat, making the long-lasting protection an option for more than just adults.
5. Aveeno Positively Radiant MaxGlowTM Infusion Drops
Aveeno’s second standout product is designed to even skin tone and texture while leaving skin hydrated and soft. The hypoallergenic serum also is noncomedogenic and free of parabens and phthalates.
Weleda intros new Skin Food Experience additions
Weleda announced that it would be expanding its Skin Food Original Ultra-Rich Cream collection to include three new formulas.
The new Skin Food Experience, which features products for the lips, a body butter and lighter version of the original, contains formulas that nourish and soothe skin, the Irvington, N.Y.-based company said.
Featuring such ingredients as rosemary, chamomile, pansy and calendula, each of the new bases also are rooted in different base formulas of sunflower seed oil, lanolin, beeswax and shea butter.
“Skin Food has been a beloved product and a savior for dry skin since its launch in 1926,” Rob Keen, CEO of Weleda N.A., said. “We are thrilled to bring all the benefits of Skin Food Original to more usage occasions so that fans and new consumers alike can enjoy a total Skin Food experience from head-to-toe.”
Weleda’s new Skin Food Experience formulas include:
- Skin Food Light Nourishing Cream, which is a lighter version of the classic original. The cream’s formula melts onto skin without leaving a greasy residue, and features chamomile, calendula, sunflower seed oil and shea butter. It’s suitable for both the face and body, and comes in a 1.0-fl-oz. size that retails for $12.49, and 2.5-fl-oz. for $18.99;
- Skin Food Body Butter, which features a base of sunflower seed oil, shea butter and cocoa butter to hydrate skin after a bath or shower. It comes in a 5-fl-oz. size that retails for $18.99;
- Skin Food Lip Butter, which contains a blend of viola, chamomile and calendula to soothe lips. It comes in a .27-fl-oz. size that retails for $6.99; and
- Skin Food Original Ultra-Rich Cream, which features plant extracts with a base of beeswax, and sunflower and sweet almond oils to nourish skin. It also contains extracts of rosemary, chamomile and calendula, and comes in a 1.0-fl-oz. size that retails for $12.49 and 2.5-fl-oz. for $18.99.
The Skin Food Experience line of products is currently available for purchase on Weleda’s website. The products will hit national retailer shelves in early 2019.