BEAUTY CARE

Henkel’s Nature Box takes a holistic beauty approach

BY DSN STAFF

Henkel is taking a holistic approach to beauty with the launch of Nature Box.

The Stamford, Conn.-based company’s new brand combines effective beauty care with cold-pressed oils and certain sustainably-sourced ingredients.

Containing a total of 22 items — 11 for hair and 11 for body care — Nature Box caters to hair and body products with a formula that is vegan and has no sulfates, silicones, parabens or artificial colorants.

The brand’s five product lines feature oils extracted from the heart of fruit and nuts with a cold-pressing process that involves exerting pressure, without the use of excessive heat, to allow natural oils to be released from the ingredients, the company said.

“Nature Box formulas with cold-pressed oils help keep the skin from drying out, and are nourishing and refining, making skin and hair both healthy looking and soft,” Xenia Barth, vice president of marketing, said. “Nature Box meets a host of beauty needs from the tips of your hair down to the pores of your skin, so you can ‘unbox’ the very best of you!”

Featured ingredients include cold-pressed oils from coconuts, avocados, apricots and almonds. The brand’s full product portfolio includes shampoo, conditioner, hair treatments, body wash, body lotion, body butter and liquid hand soap.

Further information can be found on Henkel’s website.

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BEAUTY CARE

Coty appoints new CEO, oversees board changes

BY DSN STAFF

Coty’s leadership team is undergoing a very big change.

The company, which is the parent to such brands as the recent Leaping Bunny certified CoverGirl, Rimmel, Max Factor and OPI, announced that its current CEO, Camillo Pane, would be resigning.

Pane will be leaving his post for family reasons, and Pierre Laubies will be taking over as the new CEO of Coty, effective immediately, the company said.

“We are very grateful for Camillo’s many contributions to Coty during his time as CEO. His leadership was critically important during Coty’s integration of the P&G specialty beauty business. Following the transaction, Camillo greatly accelerated the growth of the luxury and professional businesses, built a much stronger management team, and delivered on the synergy commitments associated with the transaction,” Bart Becht, chairman of Coty, said. “We are all very thankful for Camillo’s valued service, his exemplary leadership, and his passion for beauty, and Coty’s brands and people over the last years.”

Laubies was previously the CEO of Jacobs Douwe Egberts, or JDE, where he successfully integrated the ex Mondelez coffee business. He also held positions at Mars and has both operational and financial experience, the company said.

In addition, the company’s board commenced a renewal process to bring new perspectives to the company and strengthen independent director presentation. As part of this process, Peter Harf will be taking over the chairman role from Becht, and Erhard Schowel has been appointed as the lead independent director.

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CoverGirl’s Lash Blast Active Mascara boosts lash volume

BY Gisselle Gaitan

CoverGirl’s new Active Collection features an array of products that are high performing, sweat-proof and designed for long wearability.

For those on the hunt for a new mascara, the collection’s new Lash Blast Active Mascara gives users an instant boost of volume with 24-hour wear, and also is sweat-, smudge- and clump-proof, the company said.

In addition to resisting various elements, the mascara’s brush allows for easy application, control and separation of lashes due to its alternating bristle lengths and brush shape, which hugs the lash line.

Featuring four shades — extreme black, very black, black and black brown — the mascara retails from $6.99 to $9.49 and can be found at mass market, drug store, food and e-commerce retailers nationwide.

To help demonstrate the product’s long wearability, CoverGirl partnered with Massy Arias, who put the mascara through a test-drive with one of her toughest workouts.

Further information on CoverGirl’s Lash Blast Active Mascara can be found on the company’s website.

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