BEAUTY CARE

Henkel’s Nature Box takes a holistic beauty approach

BY DSN STAFF

Henkel is taking a holistic approach to beauty with the launch of Nature Box.

The Stamford, Conn.-based company’s new brand combines effective beauty care with cold-pressed oils and certain sustainably-sourced ingredients.

Containing a total of 22 items — 11 for hair and 11 for body care — Nature Box caters to hair and body products with a formula that is vegan and has no sulfates, silicones, parabens or artificial colorants.

The brand’s five product lines feature oils extracted from the heart of fruit and nuts with a cold-pressing process that involves exerting pressure, without the use of excessive heat, to allow natural oils to be released from the ingredients, the company said.

“Nature Box formulas with cold-pressed oils help keep the skin from drying out, and are nourishing and refining, making skin and hair both healthy looking and soft,” Xenia Barth, vice president of marketing, said. “Nature Box meets a host of beauty needs from the tips of your hair down to the pores of your skin, so you can ‘unbox’ the very best of you!”

Featured ingredients include cold-pressed oils from coconuts, avocados, apricots and almonds. The brand’s full product portfolio includes shampoo, conditioner, hair treatments, body wash, body lotion, body butter and liquid hand soap.

Further information can be found on Henkel’s website.

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