BEAUTY CARE

Hello Products goes minty with new farm-to-tube launches

BY DSN STAFF

Hello Products is getting ready to change the way consumers clean their teeth.

The Montclair, N.J.-based brand unveiled four new products that are infused with farm-to-tube mint flavor and thoughtful ingredients.

“We’re fired up to deliver a whole range of naturally friendly options that will have folks brushing happy,” Craig Dubitsky, founder of Hello Products, said. “Connecting with folks who are seeking naturally friendly, effective, delicious and fun ways to elevate their personal care routines is what drives us.”

Hello’s new products include the Antiplaque + Whitening Fluoride-Free, Naturally Whitening Fluoride, Activated Charcoal Epic Whitening Fluoride Toothpastes and the Kids Natural Wild Strawberry Fluoride Toothpaste.

“Our mission is to elevate the everyday by bringing effective, delicious, as-natural-as-we-can-make-them products to as many people as possible,” Dubitsky said. “Hello is proudly made for the 100%, not the 1%. Transparency is in our nature, and we are constantly striving for ways to innovate formulas that not only work brilliantly, but that take meaningful steps forward in terms of innovative sustainability practices.”

The Activated Charcoal Epic Whitening Fluoride Toothpaste uses activated charcoal that’s made  from sustainable bamboo to naturally whiten teeth, detoxify the mouth and freshen breath, the company said.

Both the Naturally Whitening Fluoride and Antiplaque + Whitening Fluoride-Free Toothpastes contain farm-grown peppermint, tea tree oil, coconut oil and a calcium blend that whitens and brightens.

As all products from the brand, the new launches are Leaping Bunny certified, not tested on animals, vegan and made in the United States with globally sourced ingredients, the company said.

In addition, each of the new innovations also are free from artificial sweeteners, flavors, synthetic dyes, alcohol, sls/sulfates, microbeads, parabens, triclosan, dairy and gluten.

Each of Hello’s new products are available for purchase on the company’s website and Amazon. Beginning in 2019, the products will head to the shelves of major retailers.

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