Head & Shoulders names Gus Kentworthy its latest ambassador
Head & Shoulders has named U.S. freeskier Gus Kenworthy, who also happens to be the first openly gay action sports athlete, its latest brand ambassador. The Olympian will be featured on the Shoulders of Greatness campaign, which coincides with the Olympic Winter Games in Pyeongchang.
The Procter & Gamble-owned company’s campaign will highlight all of the things people carry on their shoulders, such as pride, pressure and expectations, and how it serves as a motivator to overcome any presented challenges in order to achieve greatness.
“I’m thrilled to be part of the Shoulders of Greatness campaign as it resonates with my journey,” Kenworthy said. “Before coming out, I was carrying so much pressure that I put on myself. It wasn’t until I made the decision to come out that I was able to release that weight off my shoulders and find the confidence to be myself, which allowed me to perform my best.”
Throughout February, Kentworthy will appear in 15-second commercials, as well as in-store and digital executions. The spots will explore all of the hurdles the athlete had to overcome, along with his relationship with long-time agent Michael Spencer, who helped him make the decision to come out publicly in 2015.
“Gus is the embodiment of Shoulders of Greatness,” John Brownlee, brand director at Head & Shoulders, said. “He has pushed through personal and social barriers to compete at the highest level…and at his personal best. We are so excited to be on this journey with him at the upcoming Olympic Winter Games, and we know he will inspire others to shoulder their own greatness, no matter what obstacles they face.”
Target furthers beauty footprint, introduces fragrances
Target is expanding its beauty portfolio by announcing the launch of its exclusive fragrance brand called, Good Chemistry. Four collections have been created by the Minneapolis-based company, with each one drawing inspiration from various personality traits.
The new collection will feature the Confident and Charming, Good and Grounded, Vibrant and Playful and Cool and Collected scents, all of which will be available in perfume, body spray and rollerball options.
“Beauty at Target is all about the joy of discovering products that work best for you, and we want to ensure this philosophy rings true in fragrances,” Christina Hennington, senior vice president of beauty and essentials at Target, said. “That’s why we are reinvigorating our fragrance collection by introducing Good Chemistry, an exclusive brand that is all about inspiring our guests to find unique scents that they love.”
Beginning Jan. 21, all scents will be available for purchase in Target locations throughout the nation. All products also are vegan, paraben-free and created with essential oils, the company said.
Bröö unveils new shampoo bars
The latest product launches from Bröö continue to feature beer as a key ingredient, this time in two the launch of an additional two shampoo bars — Bröö Craft Beer Bar Energizing with Cactus Lime and Ginger, and the Bröö Craft Beer Bar Hydrating with Sea Salt and Bergamot shampoos. Both products are multifunctional and able to work on the hair, body, face and beard.
Each of the bars contain built-in massage nubs to knead away stress and provide a relaxing in-shower experience, the company said. Both bars are vegan, brewed without harmful chemicals, and cruelty-free.
Bröö’s Craft Beer Bar Energizing in Cactus Lime and Ginger contains B vitamins, proteins and minerals in malted barley, which nourishes, repairs and protects both hair and skin. The hops flowers essential oils, which fortify and soothe. Also included within the product is caffeine to stimulate both scalp and skin; green coffee extract to wake up hair follicles; and BRÖÖLuxe, an alternative to silicone that locks in moisture.
The Hydrating Craft Beer Bar with Sea Salt and Bergamot also contains B vitamins, proteins and minerals in malted barley, which nourishes, repairs and protects both hair and skin. Coconut oil also is included as well to hydrate hair and skin in BRÖÖLuxe.
Both products will be available exclusively at select Walmart locations and online for the suggested retail price of $5.99 each beginning in February.