BEAUTY CARE

Gillette Venus, Regina King partner on Her Shot campaign

BY DSN STAFF

Gillette Venus and actress Regina King are joining forces for a very important cause.

The Procter & Gamble-owned brand announced that it would be partnering with 10 up-and-coming female directors to create video content that highlights the importance of a woman’s point of view, as part of the Her Shot campaign.

“Gillette Venus has always designed products based on listening to women and what they want,” Hillary Mone, North America Gillette Venus brand manager, said. “With this campaign, we’re continuing to promote female perspective and design, but through a lens.”

Actress Regina King will serve as a mentor of sorts to the directors, and provide both tips and advice on success and how they can elevate their voices in the industry.

“Whether it’s stronger female characters or a more realistic portrayal of the female experience, there’s so much potential for women to shape the world with the stories they tell. I’m looking forward to seeing the unique perspectives from these 10 women,” King said. “Right now with the majority of content coming from male directors, we’re too often seeing the world through a male lens. I’m excited to partner with Gillette Venus on this campaign because giving women more of these content creation opportunities is a step in the right direction.”

To select the 10 female directors for the campaign, the brand partnered with Fiverr — a marketplace of creative and digital services. This campaign also comes on the heels of Procter & Gamble’s recent pledge of commitment to gender equality and support of female creativity, which this movement hopes to bring to the forefront.

Further information on the campaign, along with a look at the content created by the directors, can be found on Gillette Venus’ Instagram TV hub or by checking out the #HerShotxVenus hashtag.

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