Gillette Venus, Regina King partner on Her Shot campaign
Gillette Venus and actress Regina King are joining forces for a very important cause.
The Procter & Gamble-owned brand announced that it would be partnering with 10 up-and-coming female directors to create video content that highlights the importance of a woman’s point of view, as part of the Her Shot campaign.
“Gillette Venus has always designed products based on listening to women and what they want,” Hillary Mone, North America Gillette Venus brand manager, said. “With this campaign, we’re continuing to promote female perspective and design, but through a lens.”
Actress Regina King will serve as a mentor of sorts to the directors, and provide both tips and advice on success and how they can elevate their voices in the industry.
“Whether it’s stronger female characters or a more realistic portrayal of the female experience, there’s so much potential for women to shape the world with the stories they tell. I’m looking forward to seeing the unique perspectives from these 10 women,” King said. “Right now with the majority of content coming from male directors, we’re too often seeing the world through a male lens. I’m excited to partner with Gillette Venus on this campaign because giving women more of these content creation opportunities is a step in the right direction.”
To select the 10 female directors for the campaign, the brand partnered with Fiverr — a marketplace of creative and digital services. This campaign also comes on the heels of Procter & Gamble’s recent pledge of commitment to gender equality and support of female creativity, which this movement hopes to bring to the forefront.
Further information on the campaign, along with a look at the content created by the directors, can be found on Gillette Venus’ Instagram TV hub or by checking out the #HerShotxVenus hashtag.
Carpe antiperspirant looks to reduce sweat
Carpe, a skin care line dedicated to providing over-the-counter relief for excessive sweating, launched its latest innovation.
The Durham, N.C.-based company’s latest innovation has been demonstrated to reduce sweat over a 60% mean, which is double the 30% demonstrated as the U.S. legal standard.
“As someone who knows what it’s like to struggle with excessive sweating, I am thrilled that we are bringing an affordable, effective, and non-irritating antiperspirant to market that is made for people like me,” David Spratte, Carpe’s CEO and co-founder, said.
The antiperspirant is scented with eucalyptus oil and can be applied with a soft-foam applicator that is housed in a plastic casing, the company said.
“Our market research showed that 65% of people are likely to try a new antiperspirant — because they just aren’t satisfied with what’s out there today,” Kasper Kubica, co-founder and COO of Carpe, said. “We know how difficult it can be for some people to find an effective antiperspirant, so we decided to create a product that aimed for maximum efficacy.”
For best results, the company recommends applying the product twice a day — once before bed and once in the morning.
The antiperspirant is available for purchase on Amazon and on Carpe’s website for the suggested retail price of $19.95.
Whole Blends celebrates the beauty of blended ingredients
Whole Blends is celebrating the blend of ingredients used within its products in a new campaign.
The brand’s new Blended Makes Us Better movement highlights products created with the purpose to nourish and care for various hair types and will feature the Repairing Honey Treasures and Smoothing Hair Care lines.
“We are very proud to unveil the Blended Makes Us Better campaign and celebrate the diversity of hair across America,” Anncy Rowe, SVP of marketing for Garnier, said. “With the insight that there are multiple hair types in a majority of American households, Blended Makes Us Better aims to educate families on the power of ingredient blends in Whole Blends hair care products to meet their unique needs at home for the entire family.”
According to a survey the brand conducted with Kelton Global, three-out-of-four women live in a household that has multiple hair types, and more than half of those women look for a blend of ingredients with multiple benefits to address the hair care needs of their family.
Whole Blends’ products are sustainably sourced, feature paraben-free formulas, and include such ingredients as argan oil, coconut oil, cocoa butter and aloe, that’s purchased sustainably and fairly to support local farmers and communities, the company said.