BEAUTY CARE

Gillette TREO lends caregivers a helping hand

BY DSN STAFF

The latest product from Gillette is looking to lend a helping hand to the nearly 44 million Americans who act as unpaid caregivers to their loved ones. Gillette TREO is an assisted-shaving razor, which the company said was designed specifically to meet the needs of caregivers and their loved ones, with a focus on creating a more comfortable and dignified shaving experience.

Gillette TREO was designed to add a level of safety, control and convenience to the shaving experience. The razor features a blade safety comb to minimize the potential for nicks and a unique handle design that doubles as a tube that contains non-foaming shave gel.

Gillette first tested the razor out in a 2017 public pilot program that targeted an audience of consumers with a wide range of conditions that require shaving assistance. As part of the launch, the brand is sharing the experiences of the families who initially used the razor during the pilot vita its YouTube channel.

The Gillette TREO razor has launched online and at major retailers nationwide. It is sold in packs of four with a suggested retail price $7.89, packs of eight with a suggested retail price of $13.99 and packs of 15 for a suggested retail price of $25.49.

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