Finishing Touch’s Flawless Brows nails the perfect arch
After helping consumers find a new way to obtain smooth legs, Finishing Touch has unveiled its latest innovation — and this time it’s for the brows.
The new Flawless Brows device helps remove unwanted hair from between, above and below brows, the company said.
“Unlike waxing and threading, which requires professionals and appointments, Flawless Brows is very intuitive, fast, and easy, and you can use it anywhere, anytime. You just hold it like a pencil and use it like an eraser, moving the device in small short strokes to remove the unwanted hair. It’s very intuitive and super safe,” Hayley Parisi, brand manager of the Flawless collection, said. “There’s never been an easier, faster, painless for maintaining beautiful Brows.”
Like all other products from the brand, Flawless Brows features an 18 karat gold-plated head, and is hypoallergenic, gentle on all skin types and comes with an LED light.
“Based on consumer feedback and demand we’ve created the new gold standard in women’s hair removal devices,” Andy Khubani, founder and CEO of Ideavillage Products, the parent company of Finishing Touch, said. “We are continuing to innovate and respond to what women want and need in beauty devices.”
The Finishing Touch Flawless Brows is available for purchase at fine retail stores for the suggested price of $19.99.
Clarisonic jumps into the next phase of cleansers
Clarisonic fans just got a whole new way to cleanse their skin.
The Redmond, Wash.-based company unveiled two new devices — Mia Smart and Mia Prima — that cleanse and remove long-wear makeup.
Both new products also do more than remove dirt and grime from the skin. Featured within the tools is a universal waterproof handle, mobile app connectivity via Bluetooth, an LED light indicating active modes and a soft start mode that allows for easy acclimation to cleansing modes.
In addition to tool upgrades, the cleansers also contain three cleansing programs including daily cleanse, smart and gentle cleanse modes.
“Clarisonic’s inception was based on a marriage between beauty and tech, founded in the fundamental need to unclog a pore. We are so excited that nearly 15 years after the first device launch, we have not only held this tradition but modernized it for today’s consumer with multi-functionality and customization through our app,” Kathy Chi Thurber, Clarisonic global and U.S. general manager, said. “Mia Smart is truly our most advanced beauty device yet — we can’t wait for the public to try it and see the results for themselves.”
The Mia Prima is optimal for daily cleansing and features a 60-second daily cleanse mode for all skin types, waterproof handle and soft start mode, which starts all cleansing modes at 80% on the first use and gradually climbs to full power after a two-week usage.
Clarisonic also will be upgrading its Radiance Brush Head and Sensitive Brush Heads with a new shape and design, and also are to feature a time strip notification, which notifies users when it’s time to replace their brush heads.
From Aug. 8 to Sept. 8, the company will be offering a trade-in program, where users can trade in old devices for new replacements, and will include all of its existing devices and approved competitors.
Both devices are available on the company’s website, where the Mia Smart retails for $199 and the Mia Prima for $99.
Naturally Serious brings its line exclusively to Sephora
Naturally Serious is bringing its line of clean and ethically made products exclusively to Sephora shelves.
The brand, which uses cutting-edge technology and naturally derived ingredients, announced that its products would be available first on the beauty retailer’s website, then hit physical store shelves in select locations on Aug. 24.
“We are who say we are. Naturally Serious checks every box and is cleanly and ethically developed,” June Jacobs, the CEO of Naturally Serious, said. “Our target consumers are skin-conscious, socially responsible and results driven — and demand the same from their skin care products. As such, we are thrilled to have Sephora as our exclusive retail partner, and at launch will be included in their Clean at Sephora offering.”
Naturally Serious’ seven debut products are free of such banned, ambiguous and debatable ingredients as parabens, phthalates, preservatives, PEG, formaldehyde, petrolatum, mineral oil, sulfates, silicones, drying alcohols, artificial colors and fragrances.
Each of the brand’s multi-action formulas contain a patented, clinically tested, anti-pollution blend of six antioxidants — pomegranate, goji berry, grape seed, green tea, red tea and white tea — that are used to combat signs of aging and skin damage caused by UV rays, pollution, free radicals and other environmental aggressors, the company said.
“When we set out to develop this brand, we found that most skin care fell into one of two categories: natural or clinical,” Rochelle Jacobs, managing director of Naturally Serious, said. “We wanted to create something unique at the intersection of both that was still approachable and affordable. We’re thrilled to be included in Sephora’s new clean category to make shopping for clinical and natural products that much easier.”