BEAUTY CARE

Eos goes natural with organic lip balm

BY DSN STAFF

For those seeking a little extra something when it comes to moisturizing lips, beauty brand Eos has the solution they just may be looking for.

The brand has introduced shoppers to its new Organic Pure and Free Stick, which is the company’s first-ever flavor-free lip balm.

Containing such ingredients as vitamin E, shea butter, jojoba oil, coconut oil, olive oil, carnauba wax, beeswax and sunflower oil, the lip balm is USDA-certified organic.

The product also is free of parabens and petrolatum, gluten-free, GMO-free, hypoallergenic, made with sustainable ingredients, and dermatologist tested, the company said.

Eos’ Organic Pure and Free Stick can be found at such retailers as Walmart and Target for the suggested retail price of $4.48 for a pack of two lip balms.

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YouCam Makeup, Flying Solo bring NYFW beauty to smartphones

BY DSN STAFF

YouCam Makeup, which is owned by Perfect, is kicking off fashion month by partnering with Flying Solo NYC.

The augmented reality beauty app and independent fashion house are joining forces to allowing consumers to virtually try-on New York Fashion Week beauty looks.

“We are thrilled to partner with such a forward-thinking global fashion house like Flying Solo and give the looks of empowering indie designers around the world a virtual beauty makeover,” Alice Chang, Perfect founder and CEO, said. “It’s an exciting time to be able to elevate traditional fashion week content coverage to a new level, and give fashion fans the chance to try the stunning runway looks instantly from their mobile phones.”

YouCam will also showcase the label’s runway show with front row coverage, which showcases 70 indie designers, and also features exclusive backstage footage that highlights the designers, makeup artists and hairstylists who work behind the scenes.

“Flying Solo is extremely excited to bring our exclusive makeup looks from this season and past shows to all our followers together with YouCam pioneering technology,” Elizabeth Solomeina, co-founder and managing director at Flying Solo, said. “For the first time everyone can feel like they are part of our runway.”

Beauty looks from Flying Solo NYC can now be tried on for free on YouCam Makeup’s app, and on Sept. 11 at 8 PM EST., a front row seat to the fall show with backstage interviews will be available on the app as well.

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Gillette Venus, Regina King partner on Her Shot campaign

BY DSN STAFF

Gillette Venus and actress Regina King are joining forces for a very important cause.

The Procter & Gamble-owned brand announced that it would be partnering with 10 up-and-coming female directors to create video content that highlights the importance of a woman’s point of view, as part of the Her Shot campaign.

“Gillette Venus has always designed products based on listening to women and what they want,” Hillary Mone, North America Gillette Venus brand manager, said. “With this campaign, we’re continuing to promote female perspective and design, but through a lens.”

Actress Regina King will serve as a mentor of sorts to the directors, and provide both tips and advice on success and how they can elevate their voices in the industry.

“Whether it’s stronger female characters or a more realistic portrayal of the female experience, there’s so much potential for women to shape the world with the stories they tell. I’m looking forward to seeing the unique perspectives from these 10 women,” King said. “Right now with the majority of content coming from male directors, we’re too often seeing the world through a male lens. I’m excited to partner with Gillette Venus on this campaign because giving women more of these content creation opportunities is a step in the right direction.”

To select the 10 female directors for the campaign, the brand partnered with Fiverr — a marketplace of creative and digital services. This campaign also comes on the heels of Procter & Gamble’s recent pledge of commitment to gender equality and support of female creativity, which this movement hopes to bring to the forefront.

Further information on the campaign, along with a look at the content created by the directors, can be found on Gillette Venus’ Instagram TV hub or by checking out the #HerShotxVenus hashtag.

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