Eclair Naturals beauty line debuts at Rite Aid

CHATSWORTH, Calif. -- There's a new beauty line at Rite Aid that aims to offer the best of nature at an affordable price with sustainably sourced and produced products. 

Eclair Naturals is now available at 4,000 Rite Aid stores nationwide. The line uses natural food grade ingredients to create unique and efficacious formulas that are non-GMO, gluten-free, soy-free, vegan, cruelty-free, and made in the USA.

"Eclair Naturals is socially responsible and manufactured at our own certified non-GMO facility in the USA to ensure quality control and no cross-contamination," said John Matise, co-founder and CEO of Eclair Naturals. "We spent many years in development utilizing only the best natural ingredients available and avoiding ingredients like sulfates, phthalates or phenoxyethanol – which resulted in the most luxuriously pure body care line for both women and men. Being vegan and cruelty-free are part of our inherent brand promise and we are certified cruelty-free by Leaping Bunny, a program run by the Coalition for Consumer Information on Cosmetics (CCIC)."

Currently Eclair Naturals comprises 14 categories and 55 products encompassing bath, body and select hair care, such as:

• 
  Handcrafted Bar Soaps         


• 
  Effervescent Bath Salts


• 
  All Over Lotions                 


• 
  Body Butters


• 
  Shampoos                            


• 
  Liquid Hand Soaps


• 
  Conditioners                        


• 
  Foaming Hand Soaps


• 
  Styling Gel                            


• 
  Dual Action Deodorants


• 
  Shower Gels                           


• 
  Fizzy Bath Bombs


• 
  Body Scrubs and Polishes        


• 
  Hand Sanitizers

Virtually all products are $10 and under. They are available at 4,000 Rite Aid stores nationwide.