BEAUTY CARE

Eclair Naturals beauty line debuts at Rite Aid

BY Gina Acosta

CHATSWORTH, Calif. — There's a new beauty line at Rite Aid that aims to offer the best of nature at an affordable price with sustainably sourced and produced products. 

Eclair Naturals is now available at 4,000 Rite Aid stores nationwide. The line uses natural food grade ingredients to create unique and efficacious formulas that are non-GMO, gluten-free, soy-free, vegan, cruelty-free, and made in the USA.

"Eclair Naturals is socially responsible and manufactured at our own certified non-GMO facility in the USA to ensure quality control and no cross-contamination," said John Matise, co-founder and CEO of Eclair Naturals. "We spent many years in development utilizing only the best natural ingredients available and avoiding ingredients like sulfates, phthalates or phenoxyethanol – which resulted in the most luxuriously pure body care line for both women and men. Being vegan and cruelty-free are part of our inherent brand promise and we are certified cruelty-free by Leaping Bunny, a program run by the Coalition for Consumer Information on Cosmetics (CCIC)."

Currently Eclair Naturals comprises 14 categories and 55 products encompassing bath, body and select hair care, such as:

  • Handcrafted Bar Soaps         
  • Effervescent Bath Salts
  • All Over Lotions                 
  • Body Butters
  • Shampoos                            
  • Liquid Hand Soaps
  • Conditioners                        
  • Foaming Hand Soaps
  • Styling Gel                            
  • Dual Action Deodorants
  • Shower Gels                           
  • Fizzy Bath Bombs
  • Body Scrubs and Polishes        
  • Hand Sanitizers

Virtually all products are $10 and under. They are available at 4,000 Rite Aid stores nationwide.
 

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Secret goes Facebook Live with millennial influencers

BY Gina Acosta

CINCINNATI — Procter & Gamble's Secret brand is hosting an unprecedented Facebook Live event to showcase new data regarding the way millennials feel about stress in their lives. 

The brand is hosting a live discusson on Facebook on June 9 with actress, singer-songwriter and columnist Zosia Mamet, pro softball player Monica Abbott, entrepreneur Nicla DiCosmo (of Gypsy Warrior) and Lauren Berger (CEO & founder of Intern Queen), who will share their advice for confronting stressful moments in their lives and challenging societal expectations in their own ways. Women can join the discussion on Facebook.com/Secret, and share their own stories on how they too are challenging expectations and dealing with stress using #StressTest.

“This is a great opportunity for us to support each other in our collective plight with honest and real stories about the stress we feel as young women today and the challenges we all have to confront,” said Mamet. “There are so many issues that millennial women face; it’s important that we speak up and lean on one another to conquer those stressful moments together, challenge what’s possible and hopefully inspire new cultural norms in the process.”

The event comes on the heels of a new survey by Secret showing that 74% of young women would face stress to achieve what they want rather than settle. Millennial women are also largely unfazed by societal expectations: 86% regularly choose to pursue their goals, even if they differ from what society expects of them as women. And, more than 4 in 5 believe they can set an example for other women through their experiences.

An archive of the livestream discussion will remain available at Facebook.com/Secret, and the dialogue will continue on Twitter @SecretDeodorant. Secret is inviting women to share their most stressful moments on Twitter using #StressTest. Zosia Mamet will then share fun personalized video “pep talks” to help these women confront the stresses they’re facing.

 

As the first to market in 2007 with its prescription-strength Clinical Strength collection, and the only antiperspirant brand designed specifically for women, Secret can uniquely drive a cultural conversation around women’s experiences with stress sweat today. Secret is proud to support women who dare to put themselves out there in the face of stress and ultimately pave the way for other women to do the same. Today, Secret turns the spotlight on four such women who are boldly pursuing their dreams via its #StressTest Facebook Live event, a livestream discussion on life as a millennial woman and the stress that comes along with it.

Beginning at 12pm EDT today, June 9, actress, singer-songwriter and columnist Zosia Mamet, will chat live with pro softball player Monica Abbott, entrepreneur Nicla DiCosmo (of Gypsy Warrior) and Lauren Berger (CEO & founder of Intern Queen), who will share their advice for confronting stressful moments in their lives and challenging societal expectations in their own ways. Women can join the discussion on Facebook.com/Secret, and share their own stories on how they too are challenging expectations and dealing with stress using #StressTest.

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More consumers to get Steripod toothbrush protection

BY Gina Acosta

LOS ANGELES – Personal care products brand Steripod has expanded the distribution for its market leading clip-on toothbrush protector.

The product is now available in 30,000 stores across the United States, including for the first time at 6,000 CVS and 6,000 Walgreens stores. Additionally, Steripod has added 200 Meijer stores, Shopco Wisconsin locations and will roll out to 1,000 plus Kroger Group stores nationwide later this year.

“It’s been exciting to see the Steripod brand become the leading toothbrush protector since it was first introduced in the U.S. in 2009,” said Bonfit CEO Paul Krok. “Since that time we have grown over 50 percent, introduced Steripod in over 20 countries around the world and look forward to expanding our ‘pod squad’ of Steripod products into more independent drug stores, supermarkets, health food stores, airports, chain and convenience store channels across the U.S.”

Steripod is a clip-on protector that fits any standard or electric toothbrush and keeps it fresh and clean for up to three months using a patented vapor shield of thymol – used in many mouthwashes and oral antiseptics. You simply clip Steripod on your electric or manual toothbrush and it goes to work; no cables or batteries are needed.

Available in a rainbow of bright colors, Steripod is fun and easy for the whole family to use at home or on the go, and has been specially designed so that air can circulate freely, which means the toothbrush can dry naturally.

Steripod is available at major retailers nationwide including Bed, Bath & Beyond; CVS; Target; Walgreens; and Walmart, or online at Amazon or ShopGetSteripod.com. The suggested retail price for a two-pack is $5.99.

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