BEAUTY CARE

Dove Self-Esteem Project, Shonda Rhimes launch Girl Collective

BY DSN STAFF

Dove and Shonda Rhimes are joining forces to launch the Girl Collective, which focuses on a multigenerational sisterhood that builds confidence and challenges beauty stereotypes through honest and authentic conversations between women and girls.

Inaugural members of the group include musician SZA, transgender activist Jazz Jennings, intimate apparel brand Aerie, viral dance group Syncopated Ladies and many others.

“Six in 10 girls believe that to do well in life they have to look a certain way and that just shouldn’t be,” Rhimes, who has been working with Dove for two years as Chief Storyteller in an effort to ensure every woman and girl sees herself represented in media and culture, said. “Last year I participated in my first-ever Dove Self-Esteem Workshop, and I was inspired by the power of women and girls connecting to tackle issues that impact so many of us. I’m proud to be a part of this remarkable community, which illustrates the magic we can unlock when we work together to inspire change and build confidence.”

Dove marked the launch of the Girl Collective with an event in Los Angeles that included panels with Rhimes about young women and expanding representation; SZA and educator Dre Brown discussing the relationship culture and ethnicity play in defining beauty identities; Jazz Jennings and relationship expert Logan Levkoff challenging the ideas of gender, beauty and identity to create a new appreciation for beauty that is fluid; and Aerie and Dove and fashion editor Lauren Chan sharing actionable ways girls can be body positive champions in their schools and communities.

“We launched the Dove Self-Esteem Project in 2004 with the intent of helping the next generation develop a positive relationship with beauty, and provide parents and mentors the resources to impact the self-esteem of the girls in their lives,” Amy Stepanian, director of marketing at Dove, said. “Since then, we are immensely proud to have reached more than 20 million young lives with self-esteem education and are working to reach 40 million by 2020. With Girl Collective, we’re excited to offer an always-on, evolving resource for real women and girls to explore the issues that inhibit self-esteem and collaborate to find solutions and inspire one another.”

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Pantene sets the stage for better hair days

BY DSN STAFF

Pantene has set its sights on a new mission.

The Cincinnati-based beauty brand, which is part of the Procter & Gamble portfolio, announced the start of its new 14 Day Challenge.

This new initiative aims to help consumers turn their #BadHairDay into a #GreatHairDay in just 14 days.

“Having great hair has the true ability to make women feel like they can rule the world, more than dressing well, having clear skin or wearing good makeup,” Rodrigo Finotti, Pantene’s marketing director said. “As a brand that gives hair inside-out improvements, you can see and feel, we have an obligation to put a stop to bad hair days by giving women a solution that will transform their hair, providing that feeling of joy a great hair day gives.”

Part of the brand’s efforts to help consumers achieve this goal includes two 30-second ads featuring real women who have experienced their own bad hair days and real time response efforts.

In addition, Pantene also has launched the #GreatHairStudio, which is a real-time response hub that’s powered by an army of social responders, who are dedicated to engaging with each #BadHairDay mention on social media.

For 14 days, these individuals will respond to #BadHairDay posts with videos and messages developed in the moment with personalized interactions.

Those wanting to participate in the 14 Day challenge can use the Pantene Hair Advisor to obtain the best regimen for their tresses needs.

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The Vintage Cosmetic launches headbands into Wegmans

BY Gisselle Gaitan

The Vintage Cosmetic is expanding its reach.

The British brand, best known for creating beauty tools with a look inspired by the 1950s, announced that it will launch three new products at Wegmans.

Vintage-inspired headbands, with an added bow, come in in three varieties — Olive, Ava and Dotty — which will be available at the retailer.

The Olive Make-up Headband, featuring a soft polka dot design, and the Ava Make-up Headband, which is made from black and white striped toweling, will be exclusive to Wegmans.

Dotty, which happens to be the brand’s best-selling headband, is made from soft, plush fabric with a fuchsia color, the company said.

“Our Make-up Headbands are perfect for seasonal gifting, and the two Wegmans exclusive Olive and Ava Make-up Headbands make me think of Audrey Hepburn in ‘Breakfast at Tiffany’s’ — they have a classic feel to them, but are also fun and practical at the same time,” Clare Tarry, The Vintage Cosmetic’s co-founder and commercial director, said.

All three headbands feature elasticated bands to ensure one size fits all, while also are comfortable pushing hair out of the user’s face.

The Vintage Cosmetics’ headbands will hit the retailers’ shelves at the end of October.

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