Dove, Kelly Rowland partner to inspire hair confidence
Dove and Kelly Rowland have joined forces.
Together, the Englewood Cliffs, N.J.-based company and singer have written and produces an original song titled “Crown.”
The track aims to break down the definition of beautiful hair and encourage girls to feel confident in wearing and styling their tresses to their liking, the company said.
“Growing up, I felt many of the pressures young girls face today when it comes to embracing their hair, but my mom would always tell me that your hair is your crowning glory and you should wear it proudly,” Kelly Rowland said. “This song is very personal to me and, having met many of the real girls who inspired it, I am incredibly proud to be partnering with Dove to spark this conversation and encourage girls everywhere to love their hair.”
To help spread the empowering message, Dove will make a cameo during E! Live from the Red Carpet: The 2019 Grammy Awards on Feb. 10. The two-minute spot will feature clips from the music video, which was directed by Hannah Lux Davis, and a message from Kelly Rowland that aims to inspire people everywhere to join the #MyHairMyCrown conversation.
“Dove wants all young girls, and women, to have the confidence to wear their hair any way they choose, and to see their hair as a source of confidence, not anxiety,” Piyush Jain, Unilever’s vice president of marketing and general manager of hair care said. “As a brand, we are committed to celebrating all hair types, especially for young girls who start thinking about their hair’s appearance as early as age 7. Working with Kelly Rowland to produce ‘Crown’ allows us to share that message in an exciting way that we believe will resonate with girls everywhere.”
In addition, Dove’s global self-esteem ambassador, Jess Weiner, and self-esteem educator, Dre Brown, will lead a workshop designed to address topics around expressing self-confidence through embracing and celebrating all hair types. Rowland will serve as a mentor during the workshop alongside young people from a local Boys & Girls Club.
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