Dermablend Professional announces cruelty-free certification
Dermablend Professional has been certified cruelty-free by PETA, and it wants the world to know.
"People are looking for brands that align with their values and our goal is to empower our consumers with the confidence and knowledge they need to make the best decisions for their beauty routines. Joining PETA's list of cruelty-free brands is a clear symbol of Dermablend Professional's commitment to animal welfare and a world without animal testing," Malena Higuera, the general manager at Dermablend Professional said.
The beauty brand was able to verify and commit to PETA that animal testing is not only absent from its formula inception, but also all the way through its manufacturing process.
In addition, Dermablend Professional is taking its commitment one step further by manufacturing products that are free from animal-derived ingredients, and manufacturing 100% vegan-friendly items that will begin hitting shelves later this year, the company said.
"PETA is thrilled to welcome Dermablend Professional to our Beauty Without Bunnies cruelty-free list of compassionate companies that refuse to allow tests on animals for their products anywhere in the world," Amanda Nordstrom, the company liaison of the PETA Beauty Without Bunnies Program, said. "Dermablend Professional has also reformulated some of its product lines so the entire brand will be vegan-friendly, demonstrating the company's dedication to producing wonderful cruelty-free products for which no animals are harmed."
PETA’s cruelty-free logo will begin to appear on the brand’s products and advertising throughout August.
"People are looking for brands that align with their values and our goal is to empower our consumers with the confidence and knowledge they need to make the best decisions for their beauty routines. Joining PETA's list of cruelty-free brands is a clear symbol of Dermablend Professional's commitment to animal welfare and a world without animal testing," Malena Higuera, the general manager at Dermablend Professional said.
The beauty brand was able to verify and commit to PETA that animal testing is not only absent from its formula inception, but also all the way through its manufacturing process.
In addition, Dermablend Professional is taking its commitment one step further by manufacturing products that are free from animal-derived ingredients, and manufacturing 100% vegan-friendly items that will begin hitting shelves later this year, the company said.
"PETA is thrilled to welcome Dermablend Professional to our Beauty Without Bunnies cruelty-free list of compassionate companies that refuse to allow tests on animals for their products anywhere in the world," Amanda Nordstrom, the company liaison of the PETA Beauty Without Bunnies Program, said. "Dermablend Professional has also reformulated some of its product lines so the entire brand will be vegan-friendly, demonstrating the company's dedication to producing wonderful cruelty-free products for which no animals are harmed."
PETA’s cruelty-free logo will begin to appear on the brand’s products and advertising throughout August.