BEAUTY CARE

CVS to remove three chemicals from 600 beauty and personal care products

BY Brian Berk

WOONSOCKET, R.I. — CVS Pharmacy announced it will remove parabens, phthalates and the most prevalent formaldehyde donors across nearly 600 beauty and personal care products from its store brand CVS Health, Beauty 360, Essence of Beauty, and Blade product lines. The Promise Organic line of store brand products also does not contain any of these ingredients, the company added.

CVS Pharmacy will stop shipping store brand products that don’t meet these standards to distribution centers by the end of 2019. 

“We are committed to providing our customers with the safe, efficacious products that they are looking for,” said Cia Tucci, VP of store brands and Quality Assurance at CVS Health. “We listened when customers voiced their desire for products that still provide the benefits they need with fewer ingredients of concern. Today’s announcement is a natural step in the evolution of our comprehensive approach to chemical safety.”

According to CVS, customer feedback has driven this move to eliminate parabens, phthalates and the most prevalent formaldehyde donors. In addition to listening to customers, CVS Health has also engaged with industry experts and key advocacy groups to ensure that product quality can be maintained through this transition. Over the past several years, CVS Health has engaged with the Safer Chemicals, Healthy Families coalition and its Mind the Store campaign, an organization working to reduce the use of toxic chemicals in consumer products, strengthen the understanding of chemicals of consumer concern and inform opportunities for retailers to advance chemical safety in consumer products.

“This announcement is an exciting milestone not only for CVS Health, but for retailers and the role they play in driving change toward safer consumer products,” said Mike Schade, Mind the Store campaign director for Safer Chemicals, Healthy Families. “We applaud CVS Health for the action it is taking today and we look forward to continued collaboration ahead.  We hope other retailers will follow suit.”

The evolution of CVS Health’s chemical policy builds off a foundation laid over the last decade to advance its chemical management efforts. The company became the first major drugstore to establish a Cosmetic Safety Policy in 2008. Since then, CVS Health has made substantial progress toward sustainable chemical management, including the launch of the WERCSmart tool in 2013 to ensure suppliers register ingredient information for all chemical-based products. In 2016, CVS Health became the first major pharmacy chain in the country to become a signatory of the Chemical Footprint Project.

“Our consumers expect both transparency and quality when it comes to ingredients in the products they use,” said Eileen Howard Boone, SVP of CSR and philanthropy at CVS Health. “This is an important step, and we look forward to continuing to work with stakeholders to address additional chemicals of consumer concern and focus on more product categories in the future.”

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Pharmavite brings latest in skin hydration supplements to beauty category

BY Michael Johnsen

NORTHRIDGE, Calif. —  Pharmavite recently launched its new skin moisture supplement line Glow by Nature Made, a product formulated to help support skin hydration and moisturization from within and help with skin suppleness, firmness and smoothness for adults with dry skin.

“Consumers are increasingly seeing a link between their health and beauty, viewing internal solutions like sleep, diet and supplements as part of their total beauty care,” stated Etienne Patout, chief marketing officer at Pharmavite, makers of Nature Made. “Glow by Nature Made provides an additional tool in consumers beauty regimen, helping them support their beauty from within with ingredients backed by science.”

Glow by Nature Made uses Ceramosides, a clinically tested ingredient that provides ceramides, which support skin hydration. Ceramides help form a lipid barrier within the skin to help limit water loss. Ceramosides may help with skin appearance, smoothness and firmness for adults with dry skin.

The three new softgel products in the Glow by Nature Made line include:

  • Glow by Nature Made Skin Moisture: Each serving (two softgels) contains 70mg of Ceramosides to help replenish the natural ceramides in your skin, which help support skin hydration by helping to form a lipid barrier within the skin to retain moisture. Copper and vitamins A and E provide additional skin health support. Ceramosides helps support skin hydration in as little as 15 days;
  • Glow by Nature Made Skin Moisture + Hair & Nails: Combines the ingredients of the original product with 2,500 mcg of biotin to also help support healthy hair, skin and nails; and
  • Glow by Nature Made Skin Moisture + Sleep: Combines the ingredients of the original product with 1 mg of melatonin to also help support sleep.

Glow by Nature Made started shipping in early April to major mass, drug and grocery retailers across the United States.
 

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Dove unveils invisible aerosol deodorant

BY David Salazar

ENGLEWOOD CLIFFS, N.J. — Dove’s latest aerosol offering is tackling the perennial problem of deodorant — white marks. Citing its study finding that 9-in-10 women have experienced white marks and want a deodorant that doesn’t leave marks, Dove introduced its new Invisible Dry Spray Antiperspirant, which the brand said leaves no white marks on 100 colors of clothing.

“Dove Invisible Dry Spray Antiperspirant was created to solve one of the biggest needs in the deodorant category,” Unilever senior director of U.S. deodorants Dawn Hedgepeth said. “Women can enjoy the confidence that comes with effective odor and wetness protection plus the security of knowing their clothes are protected.”

Dove said that the spray’s anti-mark technology features a finely milled active ingredient with a masking oil that helps reduce the overall appearance of white marks. The company said it goes on dry and can offer 48-hour odor and wetness protection, and as well as provides moisture to care for skin.

“I’m thrilled to have found an antiperspirant I trust to go on invisible without leaving a trace,” Dove spokesperson and fashion stylist Zerina Akers said. “There are so many choices and steps in styling for the red carpet, a photoshoot or even everyday wear, the last thing I want to discover are those notorious white marks that add more time and pressure to getting ready.”

The spray is available in Clear Finish and Sheer Fresh fragrances at mass, grocery and drug stores nationwide with a suggested retail price of $5.49.

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