BEAUTY CARE

Creme of Nature’s Clay & Charcoal collection purifies, detoxifies

BY DSN STAFF

Creme of Nature wants to help consumers looking to cleanse, purify and detoxify their curls for a more defined look with its new collection.

The brand’s Clay & Charcoal line, designed for women with naturally textured hair, contains a blend of Moroccan Rhassoul clay, activated charcoal and bentonite clay, the Jacksonville, Fla.-based company said.

“Daily use of products and active lifestyles can result in dryness, product buildup, and dull, lifeless curls,” Teneya Gholston, director of marketing at Creme of Nature, said. “Inspired by one of the most researched online DIY beauty treatments, our new Creme of Nature Clay & Charcoal Collection takes the guesswork out of the process with no mix, no mess and easy-to-apply products. The new line is an easy three-step process formulated to purify and replenish the natural moisture into the hair, resulting in beautiful popping curls.”

Rhassoul clay reduces dryness and restores moisture, activated charcoal purifies the hair, while bentonite clay detoxifies and restores hairs balance by removing excess buildup, the company said.

The full collection includes:

  • Pre-Shampoo Detoxifying Clay Mask removes buildup, provides moisture and comes in an 11.5-oz. size that retails for $6.48;
  • Soften & Moisture Replenish Shampoo cleanses hair without stripping it of its natural moistures, controls frizz and comes in a 12-oz. size that retails for $5.48; and
  • Soften & Moisture Replenish Conditioner enhances shine and softness, and comes in a 12-oz. size that retails for $5.48.

Creme of Nature’s Clay & Charcoal collection will hit Walmart and local beauty supply stores throughout March.

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