BEAUTY CARE

CoverGirl unveils its most inclusive foundation range

BY Gisselle Gaitan

Finding the right shade of foundation is now easier than ever, with the launch of CoverGirl’s new TruBlend Matte Made foundation, which comes in 40 shades.

Providing medium-to-full coverage, the foundation offers a natural, matte appearance and a formulation that was inspired by responses given to the beauty brand by surveyed customers.

The company said the foundations offer flexible wear and comfortable feel through its flexi-hold technology, which creates a flexible film that is comfortable on the skin and responds to facial movements. They also are transfer-proof and use a light-scattering technology that CoverGirl said offers pore-blurring capabilities. The foundations also are designed with oil-absorbing powders that can hold twice their weight in oil.

To make finding the right shade easy, the products are numbered in four ranges — light, medium, tan and deep — and contain warm, cool and neutral undertones.

CoverGirl’s TruBlend Matte Made foundation will be available in drug stores at the suggested retail price of $9.99.

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African Pride’s latest collection keeps tresses moisturized

BY Gisselle Gaitan

African Pride is expanding its line of hair care products by introducing the new Moisture Miracle collection.

Created specifically to keep kinky, coily textures moisturized, healthy and manageable through every step of their hair café maintenance and styling routine.

The Savannah, G.A.-based company’s new collection features such ingredients as Moroccan red clay, flax seed oil, baobab oil, cacao powder, honey, Aloe Vera, coconut water, shea butter and coconut milk, to add moisture.

The full Moisture Miracle lineup will include:

  • The aloe and coconut water detangle and condition pre-shampoo, which softens and detangles hair;
  • The honey and coconut oil nourish and shine shampoo, which gently cleans hair of hair and build-up without stripping follicles of their natural oils;
  • The honey, chocolate and coconut oil nourish and restore conditioner, which restores moisturize to tresses, strengthens, transforms and repairs dry coils and curls;
  • The coconut milk and honey hydrate and shine leave-in conditioner, which is a daily-use leave-in spray that softens and hydrates hair;
  • The coconut oil and baobab oil hydrate and strengthen leave-in cream, which is rich in vitamins and fatty acids, infuses strands with nutrients and helps protect against breakage;
  • The shea butter and flaxseed oil moisturize and define curling cream, which provides deep moisture, shine and ensures coils and curly styles are smooth;
  • The Moroccan red clay and shea butter detox and soften heat activated masque, which removes impurities and product build-up; and
  • The strengthen and protect five essential oils with vitamin E, which replenishes natural nutrients, protects against breakage, promotes growth and strengthens strands while infusing coils and curls with moisture.

All products within the line retail for $4.49 each, and can be found in select Walmart locations and beauty supply stores. Beginning in June, the Moisture Miracle collection also will be available for purchase nationwide at Dollar General.

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Schwarzkopf’s Million Chances partners with the National Breast Cancer Foundation

BY DSN STAFF

As part of the Million Chances initiative from Schwarzkopf, the brand’s parent company, Henkel has announced a new alliance between the line and the National Breast Cancer Foundation.

To mark the beginning of the partnership, the Stamford, Conn.-based company presented the foundation with a donation of $10,000 and also will host a series of events throughout the year to raise awareness and funds for breast cancer research.

“We’re pleased to introduce the North American portion of our global Schwarzkopf Million Chances campaign,” Xenia Barth, vice president of marketing for Henkel’s retail hair brands, including Schwarzkopf said. “Henkel and Schwarzkopf are committed to helping make a difference in the lives of breast cancer warriors and survivors in North America while increasing awareness of this disease and raising money towards a cure”.

Schwarzkopf chose the National Breast Cancer Foundation as its preferred partner for 2018 based on its mission to provide help and inspiring hope to those affected by breast cancer through early detection, education and support services, the company said.

“We are proud to partner with the Schwarzkopf Million Chances initiative because it empowers women and girls around the world to build a successful personal and professional future,” Janelle Hail, NBCF founder and CEO, said. “This $10,000 donation and support throughout the year will help NBCF provide breast cancer services for women in need across America.”

The Million Chances initiative in North America includes internal monthly events such as assembling Hope Kits with helpful contents for those currently fighting breast cancer, fundraising events, guest speakers and a hair donation event in October.

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