CoverGirl unveils its most inclusive foundation range

BY Gisselle Gaitan

Finding the right shade of foundation is now easier than ever, with the launch of CoverGirl’s new TruBlend Matte Made foundation, which comes in 40 shades.

Providing medium-to-full coverage, the foundation offers a natural, matte appearance and a formulation that was inspired by responses given to the beauty brand by surveyed customers.

The company said the foundations offer flexible wear and comfortable feel through its flexi-hold technology, which creates a flexible film that is comfortable on the skin and responds to facial movements. They also are transfer-proof and use a light-scattering technology that CoverGirl said offers pore-blurring capabilities. The foundations also are designed with oil-absorbing powders that can hold twice their weight in oil.

To make finding the right shade easy, the products are numbered in four ranges — light, medium, tan and deep — and contain warm, cool and neutral undertones.

CoverGirl’s TruBlend Matte Made foundation will be available in drug stores at the suggested retail price of $9.99.


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