BEAUTY CARE

CoverGirl signs U.S. Olympic hopefuls Jennifer Kessy, Marlen Esparza

BY Antoinette Alexander

HUNT VALLEY, Md. — Procter & Gamble’s CoverGirl brand has signed U.S. Olympic hopefuls Jennifer Kessy (women’s beach volleyball) and Marlen Esparza (women’s boxing) to represent the beauty brand. In addition, LashBlast Volume and Outlast All-Day Lipcolor will be available in special, limited-edition packaging to honor both women as they compete in the London 2012 Olympic Games.

Beginning in late May, Kessy and Esparza will appear in both print and television advertisements for CoverGirl. In the advertisements, Kessy and Esparza showcase how powerful makeup can make you look and feel confident from the inside out. The limited-edition packaging features a specially designed P&G medallion encircling the trademark Olympic rings. A worldwide Olympic Games partner, P&G announced last July its sponsorship of the next five Olympic Games, starting with London in 2012.

Esparza, a Mexican-American flyweight-division boxer from Houston, has won six straight titles at the USA Boxing National Championships, and took home medals in the 2006 World Championships (bronze) and 2008 Pan American Games (gold), along with winning the first U.S. Olympic Team Trials in the history of the sport of women’s boxing — new to the Olympic Games as an official sport in 2012.

Kessy, a beach volleyball player from California and 2009 World Champion, has been a top player on the FIVB International Tour, winning 13 podiums in 2010 and 2011. She also won the AVP “Most-Improved Player” award in 2004, as well as AVP “Best of the Beach” in 2008 and 2009.

London 2012 Olympic Games limited-edition products will be available at mass retailers nationwide beginning May. They will include:

  • LashBlast volume mascara: A perfectly matched system that combines the brand’s biggest brush and volumizing formula for thick, big, bold lashes; available in four shades: very black, black, black brown and brown; and

  • Outlast all-day lipcolor: Delivers bright, bold color in 41 hues that won’t smudge or smear.

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World Centric develops plant-based compostable toothbrush

BY Antoinette Alexander

PALO ALTO, Calif. — World Centric, which creates compostable products made from plants, not petroleum, has launched a line of compostable toothpastes and travel cases.

Every year in the United States some 450 million plastic toothbrushes make their way to landfills nationally. According to World Centric, its new toothbrush marks the first compostable toothbrush in the United States. The toothbrush and case are certified compostable by the Biodegradable Products Institute. They also are more environmentally friendly, having a smaller carbon footprint because the plant-based resin, Ingeo, takes less energy to produce than petroleum-based plastic resins.

The World Centric toothbrush is designed to fully compost within three to six months when sent to a commercial composting facility. Simply throwing the World Centric toothbrush and case away and sending it off to the landfill will not allow it to biodegrade. Landfills are created to avoid degradation and will not break down the toothbrushes. For those customers who don’t have access to a commercial composting facility in their area, World Centric will provide a prepaid envelope that customers can use to return the toothbrush and case. World Centric then will send the returned product to a composting 
facility for biodegradation.

The soft bristles of the toothbrush are made of nylon but are not compostable. According to World Centric, the industry still is working to come up with bristles that are fully compostable. A notch between the head and the handle of the toothbrush is designed to make it easy to break off the head prior to sending it to the composting facility. The World Centric toothbrush and case come in blue, green and orange, and sell for $4.55. They are available at natural grocery stores and select Whole Foods stores nationwide.

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NPD: Prestige beauty in China enjoyed double-digit growth in 2011

BY Antoinette Alexander

PORT WASHINGTON, N.Y.  — Total prestige beauty in China — which is those products sold mainly in department stores and Sephora stores in the top 10 cities in mainland China — rose 21% in 2011 compared with 2010, according to beauty market research by NPD.

The skin care and makeup categories each showed healthy growth of 23% and 17%, respectively. Anti-aging continued to be the driving engine by taking half of the skin care category sales and posting a robust growth of nearly 27% in 2011 compared with 2010. Hydrating (up 19%) and whitening (up 15%) skin care also played a big role in category growth. 

In prestige makeup, the face segment captured 59% of the category’s dollar share and increased 18% in dollar sales from 2010.

Products that make the face look lighter and smoother, such as foundation and makeup base, continued to play a key role in China. Foundation and makeup base led the face category, up 24% and 30%, respectively. 

In addition to face products, lip products helped drive the growth in makeup, up 26.5% in 2011. Lipstick sales grew 31% and lip gloss posted a 22% increase. On the other hand, sales of eye products were soft (up 6%) due to mascara’s sharp decline of 3% in dollars and the slower-paced sales of eye shadow and eye liner.

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