CoverGirl joins Samsung, ModiFace AR-powered collab
The previously announced virtual makeup try-on collaboration between Samsung’s Galaxy S9 and S9+ devices and ModiFace will now allow users to sample and purchase CoverGirl products without an app download.
Users on the device who launch the makeup mode on the Bixby Vision platform, which is integrated into the phone’s camera app, can open a cosmetic try-on mode that will allow them to virtually visualize on-trend products and beauty looks.
“At CoverGirl, we aim to inspire beauty lovers and to help them express and achieve whatever version of themselves they want to be, which can change from moment to moment,” Ukonwa Ojo, senior vice president of CoverGirl at Coty, said. “The Samsung partnership is a natural extension of our new ‘I am what I make up’ brand vision as it allows CoverGirl to show up for Galaxy S9 and S9 users and deliver the latest makeup trends whenever they launch makeup mode of Bixby Vision within the Camera app. The technology enables them to choose who they want to be and even instantly shop the look with a tap of the screen.”
Not all CoverGirl products will be available at launch to virtually try-on. The feature will come pre-loaded with the LashBlast Volume mascara, TruNaked Jewels Eye Shadow Palette, Brow Wow Powder, Melting Pout Liquid Lipstick and Cheekers Blush in various shades. A full list of trend looks such as ’80s Pop and Lip Talk, will also be featured and allow users to try multiple products on at once.
This new innovation will be available on all Samsung Galaxy S9 and S9+ models in the U.S.
Estée Lauder adds to brand, retail leadership teams
Estée Lauder has welcomed two industry leaders in key roles that span both brand and retail.
The first appointment was of April K. Anslinger who joined the company as senior vice president/general manager of Aveda, North America. In this role, Anslinger will be responsible for optimizing Aveda’s growth potential in North America, which required leading a team of executives to develop and execute the brand’s go-to-market and oversee North American marketing, retail, field sales and education. Other responsibilities include driving strategy for Aveda’s retail channels and leading the brand’s digital and social media strategies and driving consumer engagement across all touchpoints.
“April is an inspiring leader with an exceptional ability to build and grow brands and drive innovation,” Chris Good, president, North America, said. “Her deep expertise in hair care and experience shaping winning go-to-market and retail channel strategies position her well to take on this important role for the Company and our North America business.”
The second addition to Estée Lauder’s leadership team was that of Andrea Dorigo who joined as senior vice president, general manager, global retail. Dorigo will be responsible for leading strategies to drive profitable growth, which includes increasing opportunities to strengthen consumer coverage, unleashing the potential of omnichannel and fostering innovative thinking. Dorigo also will work closely with brands, regions, functions and affiliates to ensure retail operational efficiency.
“Andrea’s deep experience managing complex global teams, his ability to drive innovative thinking and disruptive growth models, and his proven effectiveness at brand building and brand expansion ideally position him to lead our retail transformation towards New Retail at the global level,” Olivier Bottrie, global president, travel retail and retail development said.
Ainsliner was previously the chief growth officer of Schwan Food and the global brand leader of Herbal Essences at Procter and Gamble. Dorigo was previously the CEO of Pirch and president of Oakley.
K-beauty brand Mamonde arrives at Ulta Beauty
Popular K-beauty brand Mamonde is making its way into Ulta Beauty locations. The company, which is part of AmorePacific’s portfolio, will be hitting the retailer in select locations throughout the nation to celebrate a successful expansion out of Asia.
“We’re delighted to be the exclusive U.S. brick and mortar retailer for Mamonde, with many additional items especially developed for Ulta Beauty. Mamonde, true to AmorePacific’s deep heritage of innovation and trend leadership, is a fabulous addition to our continuously growing assortment of K-beauty products. Mamonde is botanical, nature-inspired and simplistic, even combining the ritualistic double cleanse routine into a single, rose-scented step,” Penny Coy, Ulta vice president merchandising, prestige skincare and fragrance said.
Featured in the line will be a full range of nature-inspired skincare products that harness the beauty, energy and vitality of the flowers cultivated in the garden where the brand got it’s name, which is just outside of Seoul, South Korea.
“We are thrilled to have Ulta as the exclusive retail partner for Mamonde. This brand is very special so it was important to find the right partner to help support its beautiful story,” Jessica Hanson, president and general manager AmorePacific U.S. said. “We are excited to be able to offer consumers a range of simplified K-beauty products that deliver beautiful skin benefits.”
Products in the brand’s skin care collection range from $7 to $38 and can be found in select Ulta Beauty locations or on the retailer’s website.