CoverGirl’s Lash Blast Active Mascara boosts lash volume

BY Gisselle Gaitan

CoverGirl’s new Active Collection features an array of products that are high performing, sweat-proof and designed for long wearability.

For those on the hunt for a new mascara, the collection’s new Lash Blast Active Mascara gives users an instant boost of volume with 24-hour wear, and also is sweat-, smudge- and clump-proof, the company said.

In addition to resisting various elements, the mascara’s brush allows for easy application, control and separation of lashes due to its alternating bristle lengths and brush shape, which hugs the lash line.

Featuring four shades — extreme black, very black, black and black brown — the mascara retails from $6.99 to $9.49 and can be found at mass market, drug store, food and e-commerce retailers nationwide.

To help demonstrate the product’s long wearability, CoverGirl partnered with Massy Arias, who put the mascara through a test-drive with one of her toughest workouts.

Further information on CoverGirl’s Lash Blast Active Mascara can be found on the company’s website.


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