BEAUTY CARE

CoverGirl’s The Infinite campaign pays tribute to consumers

BY Gisselle Gaitan

After making waves for introducing its most inclusive line of foundation, TruBlend Matte Made, CoverGirl has unveiled a new campaign that showcases the inspiration behind the line.

The brand’s The Infinite movement is a tribute to everyone who spoke up about what they wanted and needed in a foundation, which was a product that was not just available in an extensive range but also catered to various unique skin needs, the company said.

In addition, the beauty company also unveiled a new film that serves as a tribute to those who spoke up and helped bring the product to life. Hundreds of women are showcased in the short film, alongside current brand ambassadors Issa Rae, Maye Musk and Shelina Moreda.

The campaign showcases women from all walks of life and encourages them to use makeup as a powerful tool of self-expression. The film concludes with a credit list that personally thanks some of those who inspired the foundation.

CoverGirl’s TruBlend Matte Made Foundation comes in a four-shade range and is available for purchase Walmart for the suggested retail price of $9.

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Ariana Grande’s new fragrance takes to the skies

BY DSN STAFF

Ariana Grande is expanding her footprint in the beauty world by unveiling hew new fragrance.

In partnership with Luxe, the “No Tears Left to Cry” songstress has released the Ariana Grande Cloud scent, which is launching exclusively at Ulta Beauty and Shopper’s Drug Mart in the fall.

Aside from being a global superstar, Grande’s fragrance franchise has been touted as one of the most successful celebrity lines in years, and in 2017 boasted upwards of $150 million in sales since its launch.

“Each of Ariana’s fragrances continues to surpass expectations, simply defying the trajectory of celebrity fragrances. This is a true testament to her ability to connect with her fans and her incredible passion to deliver a superior fragrance for them,” Joel Ronkin, CEO of Luxe said. “We are incredibly honored to partner once again with such an influential and aspirational artist and look forward to continued success with the launch of Cloud.”

The fragrance opens with a top blend of lavender blossom, juicy pear, and bergamot. Its heart contains crème de coconut, praline and vanilla orchid, while the dry down has notes of musks and wood, the company said.

“I love clouds, and I love this new fragrance. It is my favorite one yet!” Grande said.

The bottle was inspired by the optimism and youthful spirit brought from looking up at the sky juxtaposed with what a cloud means in the current digital age, the company said.

Coming in four sizes, the Eau de Parfum Spray in a 3.4 fl-oz. size retails for $59, a 1.7 fl-oz. size $49, 1.0 fl-oz. size for $39 and a .33 fl-oz. purse spray for $20.

All prices are manufacturer’s suggested retail price in U.S. dollars. The brand also will roll out to additional prestige retailers in late fall.

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Honu sunscreen covers hard-to-reach areas

BY DSN STAFF

Starco, the brand behind innovative consumer packaged goods, has developed a new brand of sunscreen that covers those hard-to-reach areas.

Honu contains a patented spray wand that allows for coverage and is ideal for anyone who wants peace of mind knowing that they can protect themselves from the sun, the Santa Monica, Calif.-based company said.

“Honu is another amazing example of the game-changing products Starco Brands is bringing to market,” Ross Sklar, CEO of Starco, said. “Like Breathe, the only aerosol cleaning line approved by the EPA’s Safer Choice Program, Honu is a cutting-edge, safe and efficacious product that one can now use independently to protect their entire body. It gives us tremendous pride to enable a healthy and convenient change to an everyday behavior that simply improves people’s lives.”

Powered by air, the product is a broad spectrum SPF 50 sunscreen that is water resistant for up to 80 minutes, and also is free of oxybenzone or octinoxate, making it safe for the environment and the coral reefs, the company said.

“The name Honu refers to the majestic Hawaiian green sea turtle,” David Dreyer, a member of the Company’s Brand Advisory Board, said. “Just like the Honu, our innovative package design provides you with a protective shell of your own.”

The brand’s sunscreen is now available for purchase at Walmart locations nationwide. Further product information can be found on the company’s website.

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