CoverGirl’s Active collection is sweat proof, long wearing
For consumers who are constantly on the move, CoverGirl has unveiled a new collection of products made to move along with them.
The brand’s new Outlast Active line was designed to be high-performing, sweatproof and long wearing, the company said.
CoverGirl’s new collection features a 24-hour foundation, sweatproof mascara, liquid eyeliner and a setting mist to seal in a desired look. The full line contains:
- The Lash Blast Active Mascara gives users’ lashes an instant boost of volume, features a 24-hour wear, does not smudge or clump, is sweatproof, and comes in four shades. It retails from $6.99 to $9.49;
- The Outlast Active 24 Hour Foundation, which comes in 18 shades, contains a lightweight formula, does not transfer, is sweatproof and humidity proof, and does not clog pores. The foundation also contains SPF 20, is oil-free, formulated with a blend of flexible, waterproof polymers, and retails from $8.99 to $11.99;
- The Outlast Active Cooling Setting Mist Spray, which locks makeup in place for eight hours, is sweatproof, heat- and humidity-proof, suitable for all skin types, dermatologically tested, and retails from $6.99 to $9.49; and
- The Get In Line Active Eyeliner, which combines a lightweight feel with intense color, is waterproof, features up to 24 hours of wear, comes in three shades, and retails from $6.99 to $9.49.
CoverGirl’s Outlast Active collection is available at mass market, drug store, food and e-commerce retailers.
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