BEAUTY CARE

Coty intros Clairol Color Expert for Google Assistant

BY Gisselle Gaitan

Coty, the parent company of Clairol, has joined forces with the Google Assistant on Google Home.

The company announced the launch of the Clairol Color Expert, which provides a hands-free, voice-activated guide to the entire at-home hair color process. Everything from finding the right shade to apply color, reapplication and aftercare at home can be found by saying “Hey Google, talk to Clairol.”

Fred Gerantabee, Coty’s vice president of digital innovation, said, “In beauty, service is the new product, and for consumers, the real value of a product is not just what’s in the box, but the expertise and service that comes with it. We worked with Google, who helped us identify insights around known category challenges combined with how (and where) beauty consumers are using voice assistants. By delivering Clairol expertise through the unique Google Assistant ecosystem, we are able to transform the at-home hair color experience and truly help Clairol consumers feel confident that they will get better results with a lifeline and expert at every step of their journey.”

Clairol’s Color Assistant was built by Beamly, Coty’s in-house MarTech agency, and Voxly Digital, a voice developer company.

The Google Assistant allows a wide variety of consumers to access a personalized color assistant across different touchpoints and devices. It also is an important advancement for the at-home hair color category, where consumers often feel overwhelmed by the challenges of coloring their own hair, the company said.

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Vaseline to deliver #SaveMySkin kits for a limited time

BY DSN STAFF

Vaseline is looking to help consumers prepare for the harsh cold weather by bringing some relief right to their doors.

The Englewood Cliffs, N.J.-based company, which is part of the Unilever portfolio, announced that it would deliver free #SaveMySkin kits to residents in the United States.

Through a partnership with experimental platform Fooji, from Dec. 6 at 1 p.m. EST to Dec. 7 at 8 p.m. EST, the first 1,000 consumers who send out a #SaveMySkin and snowflake emoji tweet to @VaselineBrand will receive a link to sign up for the free delivery. Packages will be delivered within a week, the company said.

Each of the free deliveries will include the Clinical Care Extremely Dry Skin Rescue, Vaseline Petroleum Jelly, a mug and classic games.

“At Vaseline, we know this time of year is especially hectic — the holidays are here and it’s getting colder, which triggers skin concerns,” Dawn Hedgepeth, general manager/vice president of hand and body lotion at Unilever, said. “We want to make it a little easier for consumers to prioritize their health by making our #SaveMySkin kits available to people no matter where they live.”

Chicago residents can visit the Save My Skin pop-up shops at Pioneer Plaza and Hyde Park on Dec. 6.

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SheaMoisture intros wash-and-go focused collection

BY DSN STAFF

SheaMoisture is looking to help those with natural hair achieve a simple wash-and-go style.

The brand unveiled its new Coconut Custard Make It Last Wash N’ Go collection, which helps those with a range of hair textures — from 3A to 4C — achieve a defined style that is long-lasting.

Created with natural, certified organic and fair trade ingredients with a bond-building complex that enhances natural curl patterns, the five-piece collection extends the life of natural hair between stylings, the company said.

Each of the products are formulated with virgin coconut oil that contains vitamin E and triglycerides, and coconut milk custard to help hold moisture in hair.

“Our goal when creating this five-step system was to improve the sometimes daunting process of wash-and-go styles with intensely nourishing formulas that work together synergistically to make your wash n’ go last longer,” Nicola Chung, senior director of hair care innovation at Sundial Brands, the manufacturer of SheaMoisture, said. “The collection blends coconut oil, coconut milk custard, plant peptides and pequi oil that help to maintain length and definition for all textures and types.”
Products in the collection include:

  • The Make It Last Wash N’ Go Shampoo, which retails for $11.99, is sulfate-free and cleanses and detangles hair;
  • The Make It Last Wash N’ Go Conditioner, which hydrates, softens and provides a weight that textured hair needs to stretch curls. It retails for $11.99;
  • The Make It Last Wash N’ Go Curl Primer, which expedites safe detangling, provides enhanced curl definition and elongates hair ,while also preventing knots. It retails for $13.99;
  • The Make It Last Wash N’ Go Curl Definer Gel-Oil, which retails for $13.99, minimizes frizz, maximizes definition and reduces drying time; and
  • The Make It Last Wash N’ Go Curl reviver Oil, which refreshes curls, helps eliminate shrinkage and seals in moisture to preserve styles. It retails for $11.99.

SheaMositure’s Coconut Custard Make It Last Wash N’ Go collection is cruelty-free and formulated without parabens, phthalates, mineral oil or propylene glycol.

The products will hit CVS shelves in January 2019.

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