BEAUTY CARE

Cosmoprof partners with Founders Factory, opens early registration

BY Gisselle Gaitan

Cosmoprof North America is giving attendees of its annual b2b beauty exhibition show a treat by opening up registration early. Held once again at the Mandalay Bay in Las Vegas, the show’s early bird registration with a 25% discount will be available until June 29. In addition, the company’s educational program also is now open for registration.

Furthermore, the Las Vegas-based company announced a collaboration with Founder’s Factory, a London-based global digital accelerator and incubator. Backed by L’Oréal, Aviva, easyJet, The Guardian, Holtzbrinck and CSC, the company has created a new model for corporate innovation and startup creation.

The two brand’s new partnership will allow CPNA 2018 attendees and exhibitors to learn about Founders Factory and apply to their Beauty Tech Accelerator program onsite at the annual event.

“The collaboration with Founders Factory enables CPNA to continuously maintain its leadership for offering unmatched business building networking and learning opportunities,” Daniela Ciocan, marketing director at CPNA, said. “We are thrilled for the opportunity to give our participants rare access into this revolutionary program.”

A Founders Factory lounge also will be located on the Interactive Technology space area on the show floor, where attendees can experience the latest in beauty tech solutions from program graduates and meet a company representative.

“Founders Factory provides one of the most tailored growth programs in the world and we have a mission to find and develop the most promising early-stage startups through an open innovation culture. We are a talent magnet and we are encouraging any budding entrepreneur with a passion for beauty and technology to come and visit us!” Laura Delgado, business development lead at Founders Factory, said. “Our collaboration with Cosmoprof North America offers an unparalleled platform for us to meet with best in beauty and ensure optimal program visibility.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Walgreens, The Skin Cancer Foundation kick off sun safety education program

BY Antoinette Alexander

Walgreens is helping to remind the public to stay sun-safe this summer by joining The Skin Cancer Foundation’s national mobile education program.

“As people spend more time outside enjoying their favorite summer activities, it’s especially important to remember that the sun’s rays can be very harmful if the proper precautions are not taken,” said Joe Hartsig, chief merchandising officer, Walgreens. “Walgreens is proud to join The Skin Cancer Foundation to heighten awareness around the need for prevention, and to bring outdoors the caring expertise we deliver every day in our stores in the community.”

The Destination: Healthy Skin Program, which is a national effort to educate the public about the importance of effective sun protection for skin cancer prevention and the importance of early detection, kicked off Tuesday in New York City. The program features a customized RV with two private exam rooms where local dermatologists volunteer their time to provide free full-body skin cancer screenings.

In addition to New York City, Walgreens will participate in Destination: Healthy Skin events in Miami, Houston, Denver and Chicago in June and July.

At the events, Walgreens will host interactive skincare experiences featuring specially trained Walgreens beauty consultants and pharmacists. These experts will be on-site to distribute sunscreen samples, educate visitors on the importance of sun protection, provide recommendations for sunburn treatment and talk with people about possible photosensitive effects of certain prescription medications.

Walgreens is also encouraging program participants to share their sunscreen knowledge by taking part in a social media activity called, “Show Us Your Sunscreen Face.” Visitors will receive samples of Walgreens sunscreen and are encouraged to apply it in a creative way, such as the “lifeguard nose.” Participants can then take a photo of their “sunscreen face” and share with their friends using a special hashtag.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Target upgrades the men’s grooming aisle

BY Gisselle Gaitan

On the heels of expanding its beauty aisle with the addition of several brands to be sold on its shelves, Target is now setting its sights on giving the men’s grooming aisle a bit of a makeover.

The company announced that its focus would be on investing in new products, rends and services that elevate the department. Part of those refocusing efforts involves introducing a new in-store experience in men’s grooming across 11 of its locations, with plans to update the department in 80 more locations by the end of the year.

“Guys are more style savvy and selective than ever and they spend a considerable amount of time researching products before they make a purchase, which is why we’re upping our game with the assortment and experiences we’re creating just for men” Mark Tritton, executive vice president and chief merchandising officer at Target, said. “By doubling down on our men’s grooming offerings and elevating the experience, we’re giving our male guests even more reasons to choose Target.”

More than 600 products will be featured in the new men’s’ selection from such brands as Harry’s, Beardbrand, BYRD, Cremo, Maestro’s Classic, Pacinos and more. In addition to adding several brands, accessories like hats and wallets from Goodfellow & Co. will also be featured in the aisle.

Items in Target’s new men’s grooming selection range from $1.49 to $199.99, can be shopped online and will be available in 11 locations with plans to roll out to 80 more stores by the end of the year.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?